Chalking, Stenciling and Feathering Top Popular “Pet Expressions”
Looks for Dogs
PHOENIX--(BUSINESS WIRE)--Mar. 3, 2014--
Heads will turn and tails will wag with hip, on-trend grooming styles
now offered at PetSmart®
(NASDAQ: PETM) in-store salons. The new Pet
Expressions – including chalking, stenciling and feathering –
provide safe, creative ways to show off dogs’ personalities and
coordinate seasonal looks with temporary fur color accents and
(Photo: Business Wire)
“In creating Pet Expressions, we looked at all the moments pet parents
love to share with their pets and how to add fun and creativity to those
experiences,” said Anne Dament, PetSmart’s vice president of services.
“We also wanted to make sure the safety, health and happiness of pets
stays at the forefront of all grooming. PetSmart groomers participate in
hundreds of hours of training, a portion of which is dedicated to
chalking, stenciling and feathering.”
Expressions: What’s Trending Now
The three core services of Pet Expressions build on the popularity of
human-inspired trends. Everyone from celebrities to kids’ classmates has
been spotted with decorative feathers or streaks of color in his or her
Chalking: This colorful, non-toxic product has a composition
similar to sidewalk chalk that can be easily washed out of a dog’s
fur. Available in a variety of hues, a typical application will last
from one to six days and is best for dogs with longer fur. Prices
range from $2 for a streak and $6-15 for custom ears, tails or other
Stenciling: This pet-safe, temporary color is sprayed onto
shorter fur in fun shapes such as stars, hearts and paw prints that
will change with seasonal trends. They are easily removed with soap
and water. Prices are $4 for one stencil, $6 for two and $8 for three.
Feathers: Similar to a human’s hair extension, these ethically
sourced feathers are handmade into designs in the U.S. and affixed
into dogs’ fur to withstand brushing or bathing. Prices are $10 for
one feather and $18 for two.
Pet Expressions will be available at almost all grooming salons in
PetSmart stores in the U.S., Canada and Puerto Rico. Trained PetSmart
groomers can help select the style, colors and placement of chalk,
stencils or feathers that will show up best on dogs’ fur. All dogs must
be 12 weeks or older, and is currently only available for dogs. Pet
parents can share their pets’ experience with Pet Expressions with
Regular grooming leads to a happier and healthier pet. PetSmart groomers
can evaluate a dog, helping to address a range of health and comfort
issues including matted fur, problem nails, bad breath, skin problems
and shedding. For more information about salon services, visit pets.petsmart.com/services/grooming/.
PetSmart is the largest specialty pet retailer in North America with
products and services for every type of pet. For more information on
products, deals and store hours, visit www.petsmart.com.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading
online provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more
than 1,314 pet stores in the United States, Canada and Puerto Rico, and
over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day CampSM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities®, PetSmart has helped save the lives of more than 5 million
pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of
Canada, Inc. (“PetSmart Charities”) are independent, nonprofit
organizations that save the lives of homeless pets and reduce shelter
intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and
cats found homes through PetSmart Charities’ adoption centers in all
PetSmart stores and by sponsoring community adoption events. PetSmart
Charities is the leader in granting money to help pets in need, with
more than $28 million given in 2012 throughout North America.
Follow PetSmart on Twitter: @PetSmart
PetSmart on Facebook: www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140303005593/en/
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503