Wireless Device Measures Pets’ Key Activity & Health Trends
PHOENIX--(BUSINESS WIRE)--Feb. 27, 2014--
Tracking your pet’s well-being is only a Whistle
away. On March 2, PetSmart®
(NASDAQ: PETM) will be the exclusive pet retailer to sell the Whistle
Activity Monitor, a new device that allows pet parents to keep tabs on
how much their dogs are walking, playing and resting. Similar to popular
human fitness devices, the Whistle Activity Monitor measures a dog’s
activity and rest for a deeper picture of health and wellness over time.
The Whistle Activity Monitor is a sleek device that attaches to the
dog’s existing collar and collects data on activities throughout the day
and night then wirelessly sends the information to a connected
smartphone. Whistle’s free mobile app is available for both Apple and
“Knowing our pets’ health and happiness gives us peace of mind, and the
Whistle Activity Monitor provides a way to enhance this understanding
and bonding with our pets,” said Laurie Taylor, PetSmart’s vice
president of dog and cat merchandising. “PetSmart is excited to
introduce the Whistle Activity Monitor in stores nationally so our
customers can be even more connected to their dogs.”
The Whistle Activity Monitor creates a timeline of the dog’s day with
easy-to-understand insights formed using weight, age, breed and
location. Beyond the daily snapshot, trends are tracked over time. This
information – such as more or less sleep or a change in activity – can
help pet parents and their veterinarians make more informed health and
lifestyle decisions. Whether at work, on vacation or at home on the
couch, pet parents can get updates on their dogs’ activities and stay
connected from anywhere with one click on their smartphones.
“Whistle is about understanding our pets’ health and making the bonds
with our pets even stronger,” said Whistle CEO and co-founder Ben
Jacobs. “We’re making key health and lifestyle information accessible to
pet owners anywhere at any time, so they can make more informed
decisions and add years to their dogs’ lives.”
Pet parents can set daily goals, keep tabs on progress and trends, and
add photos with comments. Friends and family can join the fun and view
special moments through the app. Sharing features allow dog owners to
provide updates to their favorite social networks, including Facebook
Whistle Product Highlights:
Stylish and Functional Design – sleek device that is shockproof
and waterproof. Goes everywhere your dog goes and can be attached to
any dog collar.
Activity Graph – shows how much play, exercise and rest your
dog gets daily and over time.
Remote Monitoring – allows you to stay connected to your dog,
whether you’re at home, work or away on vacation.
Shared Access and Social – additional people can be designated
as “owners” so you can communicate about your pet with loved ones, dog
walkers, etc. Highlights can be shared through your favorite social
Connectivity – Wi-Fi and Bluetooth support for quick access to
Mobile App – works with Apple and Android devices.
Battery Life – lasts up to 10 days before recharging.
Priced at $129.95, the Whistle Activity Monitor will be available in
PetSmart stores in the United States, Canada and Puerto Rico, as well as online.
There are no additional service fees or subscriptions for the device or
Tails and Trails Dog Experiences Guide
Whistle and PetSmart have teamed up to offer the first insider’s
experience guide for dog owners – Tails
and Trails – to discover new local trails and activities for
their pets in cities across the United States. The guide is filled with
curated dog-friendly trails, parks and recommendations on eateries for
dog owners to enjoy with their furry family members. Places featured in Tails
and Trails include local favorites and best-kept secrets to give dog
owners new opportunities to enjoy memorable experiences and special
sights with their dogs, increasing the bond and connection of this
The Tails and Trails experience guide is initially available online
for San Francisco, Phoenix, New York City, Seattle and Austin, Texas.
The full guide for the top 50 U.S. cities will be available this summer
both online and in print at PetSmart stores.
PetSmart is the largest specialty pet retailer in North America with
gifts and services for every type of pet. For more information on
products, deals and store hours, visit www.petsmart.com.
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets and is a leading
online provider of pet supplies and pet care information (http://www.petsmart.com).
The company employs approximately 54,000 associates and operates more
than 1,314 pet stores in the United States, Canada and Puerto Rico, and
over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities.
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp SM day care services and pet adoption services. Through
its in-store pet adoption partnership with PetSmart Charities®, PetSmart
has helped save the lives of more than 5 million pets since 1994.
PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc.
(“PetSmart Charities”) are independent, nonprofit organizations that
save the lives of homeless pets and reduce shelter intake through
spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through PetSmart Charities’ adoption centers in all PetSmart stores and
by sponsoring community adoption events. PetSmart Charities is the
leader in granting money to help pets in need, with more than $28
million given in 2012 throughout North America.
Follow PetSmart on Twitter: @PetSmart
PetSmart on Facebook: www.facebook.com/PetSmart
PetSmart on YouTube: www.YouTube.com/PetSmart
Whistle is creating a new standard for pet health and wellness by
providing pet owners with a window into their dogs’ lives. Through
intuitive devices and a large comparative database of pet health
information, Whistle is fueling new groundbreaking insights to transform
veterinary research and preventative care. The company has established
relationships with leading academic institutions, including University
of Pennsylvania’s renowned Veterinary Clinical Investigations Center, to
conduct studies employing Whistle’s devices and data. Additionally,
Whistle has also has created an advisory council of vets across the
country from private practitioners to cardiology professors, who
collaborate and communicate with the broader medical and research
community. All Whistle devices connect to a first-of-its-kind database
that will establish the definitive set of standards on dog health. For
more information about Whistle visit www.whistle.com.
Follow Whistle on Twitter: @Whistlelabs
Whistle on Facebook: www.facebook.com/whistlelabs
Whistle Video: http://youtu.be/YSCf-K245BU
device and app images: www.whistle.com/press
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503
Lyndsey Besser, 650-995-4563