PHOENIX--(BUSINESS WIRE)--May. 7, 2013--
Now your dog can experience the 80s! Taking a cue from the early days of
Bret Michaels’ career, the Pets Rock collection at PetSmart®
(NASDAQ: PETM) has expanded to a throwback, neon-inspired line of
apparel, toys and accessories.
Bret Michaels with his German shepherds Diesel and Phoenix. (Photo: Business Wire)
“I rocked the 80s so it’s really fun to bring some retro-style to my pet
line,” said Bret Michaels, who helped shape the decade’s music and style
and is a pet parent to German shepherds Diesel and Phoenix. “Music and
pets are important parts of my life, and these neon-themed additions
represent an era of self-expression and uniqueness that my fans and a
generation of pet parents will identify with.”
The products are accented with bright neon pink, yellow, orange and
green and are full of attitude. The clothing takes you back to when
music was fun with quotes like “I Love the 80s” and “I’m With the Band.”
The newest Pets Rock toys and ready-to-wear apparel include:
Love the 80s Dress: Flashback to the 80s
with this sassy dress which has a neon pink top with splashes of neon
green, red and yellow stripes, and a double-tulle bottom with neon
pink trim. Awesome!
Toy: It wouldn’t be the 80s without a boombox. Your dog
can howl along while playing (or tugging and chewing) this bright toy
which has a faux volume control dial and skull decorations.
Bottle Cruncher Toy: Your dog can make some music by
crunching along this guitar-shaped toy stuffed with an empty plastic
Hair Bows: Your pup will really stand out wearing the
funky patterns and bright colors of these 80s-retro bows.
PetSmart and Bret Michaels introduced the Pets Rock collection last year
to help pet parents find their pets’ inner rock star. The products are
available in PetSmart stores in the United States, Canada and Puerto
Rico and online at www.PetSmart.com.
For more information on the Bret Michaels Pets Rock collection, visit www.petsmart.com/bretmichaelsrocks
and visit PetSmart on Facebook,
Inc. (NASDAQ: PETM) is the largest specialty pet retailer of
services and solutions for the lifetime needs of pets. The company
employs approximately 52,000 associates and operates more than 1,278 pet
stores in the United States, Canada and Puerto Rico, over 196 in-store PetSmart®
PetsHotel® dog and cat boarding facilities and is a
leading online provider of pet supplies and pet care information (http://www.petsmart.com).
PetSmart provides a broad range of competitively priced pet food and pet
products; and offers dog training, pet grooming, pet boarding, PetSmart
Doggie Day Camp SM day care services and pet adoption
services. Through its in-store pet adoption partnership with PetSmart
Charities®, PetSmart has helped save the lives of more than 5
million pets since 1994. PetSmart
Charities, Inc. and PetSmart Charities of Canada, Inc.
(“PetSmart Charities”) are independent, nonprofit organizations that
save the lives of homeless pets and reduce shelter intake through
spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes
through the organization's adoption centers in all PetSmart stores
and by sponsoring community adoption events. PetSmart Charities is the
leader in granting money to help pets in need, with more than $28
million given in 2012 throughout North America.
About Bret Michaels
Bret Michaels is a muti-platinum selling rock musician, having sold over
30 million records worldwide and a reality TV superstar with some of the
highest rated reality shows in history. A lifelong type 1 diabetic,
Michaels, personally and through his Life Rocks Foundation, has helped
raise millions of dollars for charity and makes donations to not only
diabetes awareness and research but to such causes as childhood cancer,
St. Jude Children's Research Hospital, PetSmart Charities and more. His
talent, business acumen and natural candor have solidified him as "a
cultural touchdown" in the words of Viacom CEO Judy McGrath and made him
one of the most sought after performers, interviews and speakers across
multiple platforms keeping him on the road for each of the last 7 years,
for nearly 300 live performances, speaking engagements, charitable
concerts and private engagements yearly. Bret's conglomerate 'Michaels
Entertainment Group' oversees all of his endeavors and supplies his
partners such as PetSmart, Good Chime, Ford & the Travel Channel with
original music created by Michaels along with video, original art and
logos for use in various projects as well as producing his many photo
shoots. Retaining these services in house not only allows Michaels
control of his brand but also continues to solidify him as a valuable
and sought after brand partner. His new TV show "Rock My RV with Bret
Michaels" premieres May 26 on the Travel Channel.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130507005037/en/
Source: PetSmart, Inc.
GolinHarris for PetSmart
Danielle Bickelmann, 972-341-2503