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Rockwell Automation Celebrates the 100th Anniversary of the Allen-Bradley Brand

Milwaukee, Jan. 30, 2003 - Rockwell Automation, Inc. (NYSE: ROK), a world-leading provider of industrial automation power, control and information solutions, begins 2003 with a year-long celebration of the centennial anniversary of the Allen-Bradley® brand. The company is planning several special tributes throughout the year that will recognize the rich history of the brand and its many contributions to the automation industry.

What began as an entrepreneurial idea for two Milwaukee men and a $1,000 investment, has 100 years later turned into the marquee brand of a $4 billion industry leader with more than 22,000 employees in 450 locations around the world. Lynde Bradley and Dr. Stanton Allen, pioneers in developing many of the early industrial automation devices, founded the Compression Rheostat Company in 1903 and in 1910 renamed it the Allen-Bradley Company. Rockwell International purchased the company in 1985 for $1.651 billion, the largest acquisition in Wisconsin's history. The Allen-Bradley name became one of the strong legacy brands among Rockwell Automation's offerings of automation control solutions for manufacturers. More information is available online at

Today, manufacturing plants are equipped with computers that oversee all aspects of the manufacturing process. It is these computers, with automated design, production and record-keeping processes, that carry the Allen-Bradley brand and are a major part of the business of Rockwell Automation.

Rockwell Automation (NYSE: ROK) is a world-leading provider of industrial automation power, control and information solutions that help customers meet their manufacturing productivity objectives. The company brings together leading brands in industrial automation for Complete Automation® solutions, including Allen-Bradley® controls and engineered services and Rockwell Software® factory management software, Dodge® mechanical power transmission products, and Reliance Electric® motors and drives. The company also is a leading provider of contact management technologies and applications that help companies more efficiently manage interaction with their own customers. Headquartered in Milwaukee, Wis., USA, the company employs about 22,000 people serving customers in more than 80 countries.

NOTE TO EDITORS: If you would like this information in electronic format (either disk or e-mail), please contact either of the individuals at the top of this release.

Complete Automation, Dodge, Reliance Electric, Allen-Bradley, and Rockwell Software are registered trademarks of Rockwell Automation.