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Best Practices for Creating a Safety Culture Take Center Stage at Safety Automation Forum

Hundreds of industry experts attend Rockwell Automation event focused on protecting people, productivity and planet using advanced safety automation techniques and technologies

ORLANDO, Fla., Nov. 2, 2010 — Automation professionals – including manufacturing innovators, decision-makers, designers and engineers – today learned how to better protect personnel, equipment and the environment using advanced machine safety technologies and best practices at the Safety Automation Forum in Orlando, Fla.

The event, “Protecting People, Productivity and Planet,” attracted more than 300 attendees, and featured keynote speakers Greg Anderson, author of “Safety 24/7: Building an Incident-Free Culture” and William Hilton, director of Safety & Health for Georgia-Pacific’s North American Consumer Products Business. Together, they detailed best practices for creating a successful safety culture among employees to ultimately improve safety and productivity.

“A number of critical components are necessary for a company to be successful in establishing a safety culture, including risk assessments,” said Steve Eisenbrown, senior vice president, Rockwell Automation, who provided closing remarks. “Namely; credibility, commitment, accountability and rigor. If employees don’t believe it’s a credible program, or if they believe it’s simply a marketing ploy, then it will surely fail. In a successful safety culture, everyone is a stakeholder.”

According to event speakers, consistent commitment from senior management drives that credibility.

“Most companies have some level of management commitment, but it must result in action and funding,” Eisenbrown explained. “Without this, a safety program cannot survive. If you have management’s commitment, and you have buy-in throughout the organization, then safety becomes a core value. Without buy-in and consistent reinforcement throughout the organization, it will be very difficult to drive a safety culture and to view employees as critical assets in the organization – no matter how you conduct a risk assessment.”

To understand and adopt that philosophy takes time and takes continued commitment by the senior management team and the rest of the organization to see it through.

In addition to creating and sustaining a successful safety culture, industry experts, including specialists from PepsiCo Americas, Universal Creative, National Security Agency, Vestas and Rockwell Automation, armed attendees with insight into machine safety’s continued importance to manufacturing. Sessions detailed how enhancements in machine safety can improve personnel protection while positively affecting the bottom line, as well as helped attendees understand how to overcome compliance challenges with global standards.

The Safety Automation Forum, developed by Rockwell Automation, was held Nov. 2 at the Orange County Convention Center in Orlando, Fla. To view presentations from the event, please visit

Rockwell Automation created the multi-session, one-day industry conference to be held in conjunction with the annual Automation Fair event. This premier event for automation and control information, services and solutions features exhibits, technical sessions, hands-on labs and industry forums, and was held Nov. 3-4.

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

Automation Fair and LISTEN. THINK. SOLVE. are trademarks of Rockwell Automation, Inc.
Trademarks not belonging to Rockwell Automation are property of their respective companies.

Media contacts:
Tanja Bartulovic
Rockwell Automation

Leanne Hanson
Padilla Speer Beardsley Inc.