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Industry-Leading Machine Builders Join Rockwell Automation PartnerNetwork Program


New Machine Builder Program members evaluated for innovation, market leadership of machines that incorporate Rockwell Automation solutions

MILWAUKEE, April 22, 2010 — Nine leading machine builders have recently joined the Rockwell Automation Machine Builder Program, which is comprised of machine builders that commit to harnessing the technical and sales resources of Rockwell Automation to give end customers a competitive advantage. Part of the company’s PartnerNetwork framework, customers gain more assurance that they are receiving the most technologically advanced systems available from these best-in-class machine builders.

The program, exclusively designed for machine builders, helps them increase market awareness with customers, expand into new market sectors, and improve technical and functional excellence. These select machine builders often collaborate with Rockwell Automation on product development and design reviews, allowing them to apply the latest technologies to their machines.

The new Machine Builder Program members include the following:

About the Rockwell Automation PartnerNetwork Framework
The Rockwell Automation PartnerNetwork framework has three categories – business enterprise, sales and solutions, and product and technology – with seven partner types that offer global manufacturers access to a network of companies focused on developing an ongoing approach to plantwide optimization, improving machine performance, and achieving sustainability objectives.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

For more information on the Machine Builder Program of the Rockwell Automation PartnerNetwork Program, please visit www.rockwellautomation.com/partners/oem.html.

Listen.Think.Solve. and PartnerNetwork are trademarks of Rockwell Automation, Inc.

Media contacts:
Nan Jiang
Rockwell Automation
414.382.0090
njiang@ra.rockwell.com

Michelle Wright
Padilla Speer Beardsley Inc.
612.455.1788
mwright@psbpr.com