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Rockwell Automation “Greenprint” Helps Manufacturers Establish Comprehensive Energy-Management Approach

Industrial energy-management methodology helps companies view energy as a resource to be managed for optimal profitability

MILWAUKEE, Nov. 9, 2009 — Rockwell Automation has issued a white paper outlining a new methodology for industrial energy management that allows manufacturers to strategically and holistically improve energy use. The “greenprint” helps companies view energy as a resource to be managed versus simply an overhead cost of doing business and offers advice on how to leverage existing automation and information technology for more effective energy management. The seven-pillar greenprint methodology is outlined in a white paper titled “Industrial Energy Optimization: Managing Energy Consumption for Higher Profitability” and is available as a free download on the Rockwell Automation Web site at

“Faced with volatile energy prices, resource scarcities, and increased regulatory and reporting concerns, forward-thinking manufacturers need an ‘inside-out’ approach to energy management,” said Sujeet Chand, Rockwell Automation chief technical officer. “This new methodology treats energy as an input to production, similar to a raw material, tracking precisely where and how it is used. By managing this information in real time, manufacturers can reap major rewards in higher profitability and productivity, and less environmental impact.”

The white paper outlines each of the seven pillars that comprise the greenprint and explains how a program designed around these protocols helps manufacturers save energy more effectively and invest it more strategically. The pillars can be applied independently or simultaneously by manufacturers regardless of the stage of existing energy-management programs. The seven pillars include:

“The Rockwell Automation ‘greenprint’ methodology extends the company’s sustainable production portfolio by helping manufacturers approach energy in a proactive fashion rather than in an uncontrolled and reactive fashion,” according to Craig Resnick, research director, ARC Advisory Group. “Energy is now being viewed as one of a manufacturer’s biggest strategic resources, and not just as one of their necessary overhead expenses. Incorporating energy as a cost of goods sold versus just a cost of doing business is a revolutionary approach for manufacturers to manage their bottom line.”

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable.

Headquartered in Milwaukee, Wis., Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

For a copy of the paper, visit For more information on industrial energy-management solutions from Rockwell Automation, please visit

Listen.Think.Solve. is a trademark of Rockwell Automation, Inc.

Media Contacts:
Nigel Hitchings
Rockwell Automation

Sarah Riley
Padilla Speer Beardsley Inc.