News & Events

Related Links

News & Events

Press Release

Rockwell Automation Releases AC Drive for Versatile Motor Control

Allen-Bradley PowerFlex 753 AC drive offers flexibility, ease of use and increased productivity for general-purpose applications

MILWAUKEE, Oct. 26, 2009 — The new Allen-Bradley PowerFlex 753 AC drive from Rockwell Automation provides machine builders and manufacturers with the versatile motor control they need for general-purpose applications. Designed to meet global user needs, the drive supports multiple languages and complies with global standards and certifications. The second release in the PowerFlex 750 series, the PowerFlex 753 drive is suited for many industries and applications, including fans, pumps and conveyors.

“Support for a variety of options and standard features, like embedded I/O and Allen-Bradley DeviceLogix control technology, help make the PowerFlex 753 drive a cost-effective, general-purpose motor control solution,” said Anthony Newkirk, drive product manager, Rockwell Automation. “The standard I/O and set of options available make it ideal for machine builders and system integrators looking to reduce engineering costs, deliver machines to market faster, and meet end user demands for more productive and safer machines.”

Like the PowerFlex 755 AC drive, the PowerFlex 753 AC drive offers many control hardware options. The DeviceLogix control technology helps meet requirements for stand-alone applications by giving users control flexibility to combine inputs and/or outputs, as well as local logic functions, to determine the drive’s behavior. The drive also helps manufacturers minimize downtime because users can configure the drive to provide advanced notification of operating data on cooling fans, I/O relay cycles, motor run-time hours and potential fault warnings. Additionally, Embedded Safe Torque-Off and Safe-Speed Monitoring options help customers reduce overall system costs while helping to protect personnel and equipment, and improve productivity.

Engineers designed the PowerFlex 750 series with a slot-based mechanical architecture that allows customers to tailor the drive with as few or as many options – such as I/O, feedback, safety and communications– as their application requires. The PowerFlex 753 and PowerFlex 755 drives share these hardware options, which help customers reduce inventory. The PowerFlex 753 drive is available in power ranges from 0.75 to 250 kW or 1 to 350 Hp at 400/480V AC and 540/650V DC input.

Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 20,000 people serving customers in more than 80 countries.

For more information on the PowerFlex 750 series drives, please visit

Allen-Bradley, DeviceLogix, Listen.Think.Solve. and PowerFlex are trademarks of Rockwell Automation, Inc.

Media Contacts:
Stephanie Winterhalter
Rockwell Automation

Michelle Theilmann
Padilla Speer Beardsley Inc.