Morgans Hotel Group
|Morgans Hotel Group Announces New Music Series With Giant Step at Hudson in 2008: 'Monday Nights at Hudson'|
NEW YORK, Feb. 20 /PRNewswire-FirstCall/ -- Morgans Hotel Group has once again teamed up with the renowned music and lifestyle company, Giant Step, to curate and promote "Monday Nights at Hudson". The series started on February 11th, 2008 and will run through October 2008. Giant Step is bringing the most sought after international DJ talent to Hudson on alternate Monday nights from 6:00pm-10:00pm.
The series will expand upon the success of the partnership that began last year when Morgans Hotel Group first approached Giant Step in Spring of 2007 to put together a 10 part summer DJ series that included artists such as Ben Watt of Everything But The Girl (UK), Miguel Migs, DJ Spinna, Danny Krivit, King Britt, Benji B (UK), Bobbito Garcia, Spiritual South (UK), Turntables On The Hudson and DJ Moni. The program was such a favorite amongst New York tastemakers and the downtown music scene that Hudson and Giant Step have developed an additional 20 part series to further develop the program's popularity with an even more diverse roster of talent.
The "Private Park Presents" series helped reinvigorate an authentic dialogue with exclusive nightlife tastemakers in 2007 and Monday Nights at Hudson will no doubt further cultivate that experience in 2008.
Artists will be announced shortly before each event and entrance is by RSVP only.
About Morgans Hotel Group
Morgans Hotel Group Co. (Nasdaq: MHGC), which is widely credited with establishing and developing the rapidly expanding boutique hotel sector, operates and owns, or has an ownership interest in, Morgans, Royalton and Hudson in New York, Delano and The Shore Club in Miami, Mondrian in Los Angeles and Scottsdale, Clift in San Francisco, and Sanderson and St Martins Lane in London. In February 2007, MHG and an equity partner acquired the Hard Rock Hotel & Casino in Las Vegas and related assets. MHG has other property transactions in various stages of completion including projects in Miami Beach, Florida, Chicago, Illinois, SoHo, New York and Las Vegas, Nevada, and continues to vigorously pursue its strategy of developing unique properties at various price points in international gateway cities and select resort destinations. For more information please visit www.morganshotelgroup.com.
About Giant Step
Giant Step, established in 1990, is a music and lifestyle marketing company that specializes in connecting brands to consumers. Over the last year they have promoted many amazing and diverse artists, including Joss Stone, Amy Winehouse, Lily Allen, Common, Bjork, Giles Peterson, Ben Warr, Mark Ronson, Jazzanova, Daft Punk, and Bebel Gilberto. Giant Step's community includes an extensive list of tastemakers, including key DJs, boutique and restaurant owners, hotels, select individuals in advertising, film, journalism, fashion, music, and satellite radio.
Giant Step's aspirational brand sets them apart from other agencies. They deliver memorable experiences for brands that create a lasting, authentic relationship with their consumers. In the last twelve months Giant Step has executed successful campaigns for Levi's Strauss & Co., Absolute Vodka, Sony Playstation, LeSportSac, Jurlique and LG, among others.
SOURCE Morgans Hotel Group -0- 02/20/2008 /CONTACT: Jenn Foley, Director of Public Relations, +1-212-277-4166, Jennifer.firstname.lastname@example.org; or Ariel Hasell, Public Relations Manager, +1-212-277-4114, email@example.com, both of Morgans Hotel Group/ /Web site: http://www.morganshotelgroup.com / (MHGC) CO: Morgans Hotel Group; Giant Step ST: New York IN: LEI TRA MUS ENT SU: CON RD-MC -- NYW110 -- 8345 02/20/2008 13:54 EST http://www.prnewswire.com