NEW YORK--(BUSINESS WIRE)--Dec. 10, 2007--dELiA*s, Inc. (Nasdaq: DLIA), a direct marketing and retail company comprised of three lifestyle brands (dELiA*s, Alloy, CCS) primarily targeting consumers between the ages of 12 and 19, today announced that Oona McSweeney joined the Company as Director of Trend and Color for the dELiA*s brand.

Ms. McSweeney is reporting to Robert Bernard, Chief Executive Officer and is responsible for collaborating to create a clear trend vision that inspires our merchant and visual teams, as well as our external partners.

Before joining dELiA*s, Ms. McSweeney served as Director of Trend and Color for the Limited Too division of Tween Brands, Inc. Prior to Limited Too, Ms. McSweeney was Design Manager for Women's Apparel and Accessories at Avon Products and for three years was the Ready-to-Wear Director in Federated Merchandising Group's Women's Fashion Office. Ms. McSweeney also has six years of experience in fashion forecasting and trend research.

Rob Bernard, Chief Executive Officer, commented, "We are very pleased that a professional with Oona's talent and experience is joining our organization. Oona's abilities in fashion and design will provide the brand continuity and consistency we need to take dELiA*s Retail, Catalog and Web operations to the next level."

In addition, as we have previously indicated, our Stores function has been reporting to Walter Killough, our Chief Operating Officer, since October 2007. Directly reporting to Walter in Store Operations are:

Terry Pizzarello, our National Sales Manager. Terry joined us earlier this year and leads our field organization. Terry has over 20 years of experience which included Vice President - Store Operations at Victoria Secret's Beauty and additional stores experience as Vice President of Stores for Eastern Mountain Sports and at Disney Stores and GAP.

Robert Hammond, our Director of Store Operations. Bob has over 20 years of specialty retail operations experience. He joined us from Limited Stores where he spent 14 years in various store operations positions, most recently as Manager of Store Operations.

Gregory Schlegel, our Director of Store Design & Construction. Greg joined us early this year from WD Partners, an architecture / construction management and design company. Prior to that, Greg spent 14 years with Limited Brands, most recently as Director of Store Design & Construction.

Mr. Bernard continued, "With our Stores team reporting to Walter, given his responsibility for our other operational disciplines, we have someone with proven management skills overseeing the coordination of the field organization as we grow dELiA*s retail business to profitability."

About dELiA*s, Inc.

dELiA*s, Inc. is a direct marketing and retail company comprised of three lifestyle brands primarily targeting consumers between the ages of 12 and 19. Its brands - dELiA*s, Alloy and CCS - generate revenue by selling apparel, accessories, footwear, room furnishings and action sports equipment predominantly to teenage consumers through direct mail catalogs, websites, and, for dELiA*s, mall-based specialty retail stores.

Forward-Looking Statements

This announcement may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our expectations and beliefs regarding our future results or performance. Because these statements apply to future events, they are subject to risks and uncertainties. When used in this announcement, the words "anticipate," "believe," "estimate," "expect," "expectation," "should," "project," "plan," "predict," and "intend," and similar expressions are intended to identify such forward-looking statements. Our actual results could differ materially from those projected in the forward-looking statements. Additionally, you should not consider past results to be an indication of our future performance. For a discussion of risk factors that may affect our results, see the "Risk Factors That May Affect Future Results" section of our filings with the Securities and Exchange Commission, including our annual report on Form 10-K and quarterly reports on Form 10-Q. We do not intend to update any of the forward-looking statements after the date of this announcement to conform these statements to actual results, to changes in management's expectations or otherwise, except as may be required by law.

CONTACT: dELiA*s, Inc.
Stephen A. Feldman, 212-807-9060
or
The Piacente Group
Brandi Piacente/ Lesley Snyder
212-481-2050

SOURCE: dELiA*s, Inc.