NEW YORK--(BUSINESS WIRE)--Dec. 10, 2007--dELiA*s, Inc. (Nasdaq:
DLIA), a direct marketing and retail company comprised of three
lifestyle brands (dELiA*s, Alloy, CCS) primarily targeting consumers
between the ages of 12 and 19, today announced that Oona McSweeney
joined the Company as Director of Trend and Color for the dELiA*s
Ms. McSweeney is reporting to Robert Bernard, Chief Executive
Officer and is responsible for collaborating to create a clear trend
vision that inspires our merchant and visual teams, as well as our
Before joining dELiA*s, Ms. McSweeney served as Director of Trend
and Color for the Limited Too division of Tween Brands, Inc. Prior to
Limited Too, Ms. McSweeney was Design Manager for Women's Apparel and
Accessories at Avon Products and for three years was the Ready-to-Wear
Director in Federated Merchandising Group's Women's Fashion Office.
Ms. McSweeney also has six years of experience in fashion forecasting
and trend research.
Rob Bernard, Chief Executive Officer, commented, "We are very
pleased that a professional with Oona's talent and experience is
joining our organization. Oona's abilities in fashion and design will
provide the brand continuity and consistency we need to take dELiA*s
Retail, Catalog and Web operations to the next level."
In addition, as we have previously indicated, our Stores function
has been reporting to Walter Killough, our Chief Operating Officer,
since October 2007. Directly reporting to Walter in Store Operations
Terry Pizzarello, our National Sales Manager. Terry joined us
earlier this year and leads our field organization. Terry has over 20
years of experience which included Vice President - Store Operations
at Victoria Secret's Beauty and additional stores experience as Vice
President of Stores for Eastern Mountain Sports and at Disney Stores
Robert Hammond, our Director of Store Operations. Bob has over 20
years of specialty retail operations experience. He joined us from
Limited Stores where he spent 14 years in various store operations
positions, most recently as Manager of Store Operations.
Gregory Schlegel, our Director of Store Design & Construction.
Greg joined us early this year from WD Partners, an architecture /
construction management and design company. Prior to that, Greg spent
14 years with Limited Brands, most recently as Director of Store
Design & Construction.
Mr. Bernard continued, "With our Stores team reporting to Walter,
given his responsibility for our other operational disciplines, we
have someone with proven management skills overseeing the coordination
of the field organization as we grow dELiA*s retail business to
About dELiA*s, Inc.
dELiA*s, Inc. is a direct marketing and retail company comprised
of three lifestyle brands primarily targeting consumers between the
ages of 12 and 19. Its brands - dELiA*s, Alloy and CCS - generate
revenue by selling apparel, accessories, footwear, room furnishings
and action sports equipment predominantly to teenage consumers through
direct mail catalogs, websites, and, for dELiA*s, mall-based specialty
This announcement may contain forward-looking statements made in
reliance upon the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the Securities
Exchange Act of 1934, as amended, including statements regarding our
expectations and beliefs regarding our future results or performance.
Because these statements apply to future events, they are subject to
risks and uncertainties. When used in this announcement, the words
"anticipate," "believe," "estimate," "expect," "expectation,"
"should," "project," "plan," "predict," and "intend," and similar
expressions are intended to identify such forward-looking statements.
Our actual results could differ materially from those projected in the
forward-looking statements. Additionally, you should not consider past
results to be an indication of our future performance. For a
discussion of risk factors that may affect our results, see the "Risk
Factors That May Affect Future Results" section of our filings with
the Securities and Exchange Commission, including our annual report on
Form 10-K and quarterly reports on Form 10-Q. We do not intend to
update any of the forward-looking statements after the date of this
announcement to conform these statements to actual results, to changes
in management's expectations or otherwise, except as may be required
CONTACT: dELiA*s, Inc.
Stephen A. Feldman, 212-807-9060
The Piacente Group
Brandi Piacente/ Lesley Snyder
SOURCE: dELiA*s, Inc.