NEW YORK, Dec 29, 2005 (BUSINESS WIRE) -- dELiA*s, Inc. (Nasdaq: DLIA) ("dELiA*s"), a direct
marketing and retail company comprised of three lifestyle brands
primarily targeting consumers between the ages of 12 and 19, today
announced that the Securities and Exchange Commission declared
effective on December 29, 2005 the Post-Effective Amendment to its
Registration Statement on Form S-1. The Post-Effective Amendment
relates to the subscription rights, and shares of common stock
underlying the subscription rights, to be offered to the Company's
stockholders in its previously announced $20 million rights offering.
The Company expects that its common stock will trade ex-rights on the
Nasdaq National Market beginning on December 30, 2005. Upon the
commencement of ex-rights trading in dELiA*s' common stock, the
dELiA*s, Inc. rights will also be listed for trading on the Nasdaq
National Market under the ticker symbol "DLIAR," though an active
trading market in the rights may not commence. Delivery of rights
certificates will be mailed starting on or about January 3, 2006.
In the rights offering, dELiA*s shareholders of record as of 5:00
p.m. on December 28, 2005 will receive at no charge 0.11533 of a
subscription right for each share of dELiA*s common stock held. Each
whole right will entitle the rights holder to purchase one share of
common stock for $7.43 per share. The rights will expire, if not
exercised, at 5:00 p.m. New York City time, on January 27, 2006,
unless extended by dELiA*s.
A written prospectus may be obtained from Edward Taffet, General
Counsel of dELiA*s. Mr. Taffet can be reached at 435 Hudson Street,
New York, New York 10014, telephone (212) 807-9060 or by email at
About dELiA*s, Inc.
dELiA*s, Inc. is a direct marketing and retail company comprised
of three lifestyle brands primarily targeting consumers between the
ages of 12 and 19. Its brands -- dELiA*s, Alloy and CCS -- generate
revenue by selling apparel, accessories, footwear, room furnishings
and action sports equipment predominantly to teenage consumers through
direct mail catalogs, websites and, for dELiA*s, mall-based specialty
SOURCE: dELiA*s, Inc.
Edward Taffet, 212-807-9060