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|Live Nation to Serve Locally Grown Produce, Meat from Responsibly-Raised Animals and New Vegetarian Options in its North American Amphitheaters|
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Beginning this month, the produce that tops the hundreds of thousands of hamburgers Live Nation sells each summer will be sourced from farms local to each venue. For example at the
In addition, all of the hamburgers, hot dogs, Italian sausages and chicken tenders served in Live Nation amphitheaters will now carry either Certified Humane,
In addition to a veggie burger being offered for the first time, Live Nation will also introduce a signature vegetarian meal item which is being developed by Chef
Live Nation sells more than 800,000 meals in its amphitheaters each summer and although there may be short periods of time when it is not feasible to source locally grown produce and Certified Humane meat products due to supply chain issues, the company will endeavor for 100% compliance to these new standards. Live Nation will absorb any cost increases related to the new policies, so music fans across the country will not see an increase in meal prices based on similar product size.
"I know in my own home it's important for my family to buy locally grown produce, to know where our meat comes from, and to have a variety of vegetarian options whenever possible," said Live Nation CEO
In addition to developing a unique vegetarian meal option for Live Nation's amphitheaters, award winning chef
Mr. Acheson commented on this first step Live Nation is taking: "For 20 years I have invested in my community in the way I purvey food and assemble meals, investing in local and sustainable produce and meats that mean so much to me and my own backyard. I am looking forward to assisting a great team at Live Nation to find the best in food in all the communities Live Nation operates in."
More information is available at: http://promo.livenation.com/livenationfoodprogram
SOURCE Live Nation
Jacqueline Peterson, Live Nation, email@example.com or John Vlautin, SpinLab, +1-323-314-3763, firstname.lastname@example.org