Minnesota-based coffee company continues to strengthen national
presence through expanding list of grocery partners
MINNEAPOLIS, Aug 03, 2011 (BUSINESS WIRE) --
Caribou Coffee announced today its partnership with CROSSMARK, a leading
sales and marketing services company in the consumer packaged goods
(CPG) industry, to assist Caribou with the expansion of their packaged
coffee business.
"Growing our CPG business remains a top priority, as we continue on our
path to becoming a leading, multi-channel coffee company," said Mike
Tattersfield, president and CEO of Caribou Coffee. "Partnering with
CROSSMARK will help accelerate Caribou's growth within this channel of
business, and expand the national reach of our brand."
Already the second largest specialty coffeehouse operator in the U.S.,
Caribou is rapidly expanding in grocery and mass merchandise retailers
nationwide, including Safeway, SUPERVALU, Hy-Vee, Harris Teeter, Target
and the recent addition of Publix in early 2011.
CROSSMARK has a national sales organization servicing over 800 direct
buying retailers and 365,000 retail outlets throughout the U.S. "We are
very much looking forward to working with Caribou in supporting the
continued growth of their business," said Todd Mitchell, executive vice
president at CROSSMARK.
"We are excited to leverage CROSSMARK's expertise in grocery, as we
build on the success of our current multi-channel presence and grow our
distribution footprint," said Hank Suerth, senior vice president of
commercial business at Caribou Coffee.
About Caribou Coffee
Founded in 1992, Caribou Coffee Company
is one of the leading branded coffee companies in the United States,
with a compelling multi-channel approach to their customers. Based on
the number of coffeehouses, Caribou Coffee is the second largest
company-operated premium coffeehouse operator in the United States. As
of July 3, 2011, the Company had 554 coffeehouses, including 147
franchised locations, in 20 states, the District of Columbia and nine
international markets. The Company's coffeehouses aspire to be the
community place loved by guests who are provided an extraordinary
experience that makes their day better. Caribou Coffee provides the
highest quality handcrafted beverages, foods and coffee lifestyle items
with a unique blend of expertise, fun and authentic human connection in
a comfortable and welcoming coffeehouse environment. In addition,
Caribou Coffee's unique coffees are available within grocery stores,
mass merchandisers, club stores, office coffee and foodservice
providers, hotels, entertainment venues and e-commerce channels. Caribou
Coffee is a proud recipient of the Rainforest Alliance Corporate Green
Globe Award and is committed to operating practices that promote
sustainability and environmental protection. For more information, visit www.cariboucoffee.com.
About CROSSMARK(R)
CROSSMARK is a leading sales and marketing
services company in the consumer goods industry that provides growth
solutions with exceptional service to manufacturers and retailers. For
over 100 years, CROSSMARK has been helping some of the most powerful
brands in the world reach and exceed their business objectives across a
wide range of retail channels. Expertise encompasses the areas of
headquarter sales, retail merchandising, retailer solutions, event
marketing, in-store data collection, retail analytics, and business
technology solutions. Headquartered in Plano, Texas, CROSSMARK employs
more than 30,000 associates worldwide with 40 offices throughout the
U.S., Canada, Mexico, Australia and New Zealand. www.crossmark.com
SOURCE: Caribou Coffee
For Caribou Coffee
Cassie D'Kae, 612-305-6351
cassie.dkae@exponentpr.com
or
CROSSMARK
Wayne Luciano, 469-814-1443
wayne.luciano@crossmark.com
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