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Caribou Coffee Beverages Now with 40 Percent Fewer Calories
New line of Northern Lite beverages Lite in Every Way Except Taste

MINNEAPOLIS, Apr 11, 2011 (BUSINESS WIRE) --

Caribou Coffee, the nation's second largest coffeehouse chain, is offering guests a newly expanded line of beverages with 40 percent fewer calories--and 100 percent of the taste. Caribou's new Northern Lite beverages include mochas, lattes, tea lattes and blended drinks and are available at all Caribou Coffee locations beginning April 11.

The new beverage lineup includes Caribou's first ever lite mocha, made with real, premium milk, dark or white chocolate and non-fat whip. All of Caribou's chocolate-based beverages continue to be handcrafted using all-natural chocolate.

"Northern Lite beverages are the perfect way to enjoy a little indulgence," said Alfredo Martel, senior vice president of marketing and product management for Caribou Coffee. "The new Northern Lite mocha is a chocolate lover's dream come true. With 40 percent fewer calories--but still made with real chocolate--it's hard to even taste the difference."

For those who like exploring new beverage options, guests at Caribou can always customize their order. Guests can make sure their favorite beverage is always made specifically to taste with options such as sugar-free syrup, skim or soy milk, no whip or the new non-fat whip. And, Caribou is so confident guests will love the taste of their new Northern Lites that they've implemented the "love it lite or we'll remake it" guarantee.

"We're so excited to be able to offer our specialty beverages with fewer calories," said Martel. "Now guests can love it lite while still enjoying 100 percent of the taste Caribou's premium beverages have always offered."

If that wasn't news enough, Caribou's Happy Monday promotion will return to celebrate the launch of Northern Lites. Every Monday now through May 30, guests can enjoy a breakfast sandwich for only $2, as well as any medium Northern Lite beverage for just $3. And, as always, guests can receive an additional 50 cents off their beverage with the use of reusable drinkware as part of Caribou's Sustainability Perks program.

For those looking for a tasty companion to their favorite Northern Lite beverage, Caribou also offers a variety of better-for-you food options, including reduced fat bakery items, handcrafted oatmeal and wholesome Daybreaker breakfast sandwiches.

With so many great options, what's not to love?

About Caribou Coffee
Caribou Coffee Company, Inc., founded in 1992 and headquartered in Minneapolis, Minnesota, is the second-largest company-owned premium coffeehouse operator in the United States, based on the number of coffeehouses. Caribou Coffee was named a J.D. Power 2011 Customer Service Champion and is one of only 40 companies so named in the U.S. As of January 14, 2011, Caribou Coffee had 408 company-owned coffeehouses and 132 franchised and licensed locations. Caribou Coffee offers its customers premium coffee and handcrafted espresso-based beverages, as well as specialty teas, baked goods, oatmeal, breakfast sandwiches, whole bean coffee, branded merchandise and other coffee lifestyle items. In addition, Caribou Coffee sells products to grocery stores, mass merchandisers, club stores, foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is working toward 100 percent Rainforest Alliance Certification for all of its coffees by the end of 2011, ensuring coffee is sourced using social, economic and environmentally sustainable practices. For more information, visit the Caribou Coffee website at cariboucoffee.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6678912&lang=en

SOURCE: Caribou Coffee

For Caribou Coffee:
Cassie D'Kae
612-305-6351
cassie.dkae@exponentpr.com


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