|Alfredo V. Martel|
Senior Vice President of Marketing
Alfredo joined Caribou Coffee in October 2008 and assumed responsibility for the company's brand strategy and marketing activities. Martel joined Caribou Coffee from Yum! Brands where he has worked for the past 8 years, most recently as part of the corporate executive leadership team for KFC USA, and previously as the Brand Director for KFC and Taco Bell Yum Restaurants International in Puerto Rico. Martel also has worked in several consumer package goods companies and for large advertising agencies including BBDO and Grey Advertising. Martel has a MBA from Boston College and a B.S. in Communications from Cornell University.