All proceeds from ticket sales will go to help the victims hardest
hit by the storm through the Robin Hood Relief Fund
PLANO, Texas & CENTENNIAL, Colo.--(BUSINESS WIRE)--Dec. 10, 2012--
Cinemark Holdings, Inc. (NYSE: CNK), the world’s highest attended motion
picture exhibitor, is pleased to announce that they, with the help from
their partners at National CineMedia (NCM), will broadcast the 12-12-12
Concert in over 200 Cinemark, Century and Tinseltown theatres across the
U.S. The presentation will be projected live on December 12, starting at
7:30pm eastern standard time. The admission price will be equal to that
of a child’s ticket price in each theatre and all proceeds from ticket
sales will be donated to the victims of Hurricane Sandy.
“The 12-12-12 Concert is a great cause,” states Tim Warner, president
and chief executive officer of Cinemark Holdings, Inc. “Cinemark is
honored to be partnering with NCM in the broadcasting of this special
concert event in our theatres. We will be donating the proceeds from
ticket sales to assist families and individuals living in the regions
that were impacted by this terrible storm.”
“We are privileged to be able to use our Digital Broadcast Network to
help bring this remarkable concert event live to audiences in movie
theatres across the country,” said Kurt Hall, chairman and CEO of
National CineMedia. “Music is a wonderful way to bring people together,
and I hope people fill the theatres to support those affected by
Superstorm Sandy.”
A full list of participating Cinemark locations and ticket purchasing
information for the event can be found at www.cinemark.com.
Information about the 12-12-12 Concert:
The 12-12-12 Concert to benefit the victims of Hurricane Sandy (http://www.121212concert.org/)
will take place on Wednesday, December 12 starting at 7:30pm EST at
Madison Square Garden. This sold-out event features Bon Jovi, Eric
Clapton, Rolling Stones, Billy Joel, Bruce Springsteen, The Who and Paul
McCartney, among others. This epic concert will be simulcast to over two
billion people around the world.
Information about the Robin Hood Relief Fund:
Robin Hood has launched a large-scale relief effort to aid our neighbors
in the tri-state area whose lives have been shattered by Hurricane
Sandy. Within hours of the storm, Robin Hood-funded non-profits were
providing blankets, hot food, heaters, generators and more to residents
in Red Hook, Coney Island, the Rockaways and all across the region. Now,
one month out from the storm, thanks to our supporters, Robin Hood has
been able to provide over $8 million in grants to more than 90 different
groups. http://www.robinhood.org/rhsandy
About Cinemark Holdings, Inc.:
Cinemark is a leading domestic and international motion picture
exhibitor, operating 461 theatres with 5,207 screens in 39 U.S. states,
Brazil, Mexico, Argentina and 10 other Latin American countries as of
September 30, 2012. For more information go to investors.cinemark.com.
About National CineMedia:
NCM
operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology.
The NCM
Cinema Network and NCM
Fathom Events present cinema
advertising and events across the nation’s largest digital
in-theater network, comprised of theaters owned by AMC Entertainment
Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group
(NYSE: RGC) and other leading regional theater circuits. NCM’s theater
advertising network covers 183 Designated Market Areas® (49 of the top
50) and includes over 19,300 screens (over 18,400 digital). During 2011,
approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM
Fathom Events live digital broadcast network (“DBN”) is comprised of
over 720 locations in 170 Designated Market Areas® (including all of the
top 50). The NCM
Interactive Network offers 360-degree integrated marketing
opportunities in combination with cinema, encompassing 41
entertainment-related websites, online widgets and mobile applications.
National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is
the managing member of National CineMedia LLC. For more information,
visit www.ncm.com.

Source: Cinemark Holdings, Inc. and National CineMedia
Cinemark USA, Inc.
James Meredith, 972-665-1060
VP
of Marketing and Communications
jmeredith@cinemark.com
or
NCM
Media Networks
Lauren Leff, 303-957-1709
SVP, PR
and Communications
lauren.leff@ncm.com