Extremely Popular, Premium Large Format Experience Will Soon Be
Available On Cannery Row
PLANO, Texas, Nov 03, 2011 (BUSINESS WIRE) --
Cinemark Holdings, Inc. (NYSE: CNK), a pioneer in the theatrical
exhibition industry, will open a new Cinemark XD, Extreme DigitalCinema
theatre in Monterey, CA. The theatre will be located in the Edgewater
Packing Company building on Cannery Row (640 Wave St., Monterey, CA
93940) and will open to the public in early December, just in time for
the holiday blockbuster season. Free parking will be available for
Monterey County residents after 4pm, seven days a week, in the Wave St.
garage across from the theatre.
"At Cinemark, our main focus is to create the best movie-going
experience possible. Our guests across the country rave about Cinemark
XD," comments Alan Stock, Cinemark's Chief Executive Officer. "The new
Cinemark Monterey Cannery Row XD theatre will be the perfect complement
to our existing Century Monterey 13 theatre and will open in time for
this holiday season's biggest movies, including Sherlock Holmes, Mission
Impossible: Ghost Protocol, War Horse and many others."
"We are pleased to welcome Cinemark to Cannery Row with their newest and
most exciting style of movie experience, Cinemark XD: Extreme Digital
Cinema. As the Central Coast's premiere visitor destination, we know
that our 3-4 million visitors a year and local residents will appreciate
and enjoy the state-of-the-art technology in 2D and 3D movie viewing,"
said Ted J. Balestreri, Chairman and CEO, Cannery Row Company.
The Cinemark Monterey Cannery Row XD theatre will offer customers one of
the largest auditoriums in the city. This unique auditorium offers a
complete entertainment environment featuring a wall-to-wall and
ceiling-to-floor screen, plush seating and a custom JBL sound system
with higher end components and 7.1 capable digital surround sound. The
digital images will be delivered by a Doremi server and a Barco DLP
digital projector, which offers the brightest light standards in the
industry. The XD auditorium will exhibit the newest movies every week,
including 2D and RealD 3D pictures. This marks the fifteenth XD
auditorium to open in California. Since 2009, Cinemark has opened over
50 new Cinemark XD auditoriums in 40 markets and 16 states across the
country.
Customers can check showtime information and purchase tickets for the
Cinemark Monterey Cannery Row XD online at www.cinemark.com.
This theatre will also offer many customer preferred options including
Cinemark's famous freshly-popped popcorn, Coca-Cola fountain beverages,
favorite candy brands and a large selection of snack options.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. is a leading domestic and international motion
picture exhibitor, operating 436 theatres with 4,983 screens in 39 U.S.
states, Brazil, Mexico and 11 other Latin American countries as of June
30, 2011. For more information go to http://www.cinemark.com.

SOURCE: Cinemark Holdings, Inc.
Cinemark Holdings, Inc.
James Meredith, 972-665-1060
VP Marketing and Communications