Set to Launch Tomorrow, Leap's Cricket Service Will Turn Up
Wireless Competition in San Diego with Affordable, Unlimited Mobile
SAN DIEGO--(BUSINESS WIRE)--Dec. 5, 2006--San Diego-based Leap
Wireless International, Inc. (Nasdaq:LEAP), a leading provider of
innovative and value-driven wireless communications services, today
announced that it will offer its Cricket Service in its hometown of
San Diego beginning tomorrow. Cricket(R) service is now available to
more than 2.8 million new potential customers or "covered POPs" in the
region and approximately 44.1 million covered POPs nationwide.
"Since the time that we initially began offering our Cricket
service in the southern part of the U.S. more than seven years ago,
Leap has focused on making high-quality wireless services available to
consumers in markets across the country at an affordable rate," said
Doug Hutcheson, president and chief executive officer for Leap. "This
is an exciting time for Leap as we now are providing our innovative
Cricket service to consumers in our own backyard. We believe that our
unlimited wireless service offerings will resonate well with San
Diegans who are looking for affordable wireless services, and are
pleased to be launching service this week."
With the launch of Cricket services tomorrow, there will be an
opening of five retail stores located throughout the San Diego area
and more than 50 Cricket exclusive wireless retailers. Please visit
www.mycricket.com/sandiego for store locations and service plan
Launch activities for the San Diego area will include a variety of
events to generate market awareness and sales. Activities throughout
launch week include a 10-day contest to find San Diego's fastest text
messenger and try to beat Ben Cook, America's fastest text messenger;
a radio rap contest and song parody competition; and live
entertainment. For a complete listing of events, please contact Leap
public relations at 858-740-4283.
Leap, headquartered in San Diego, Calif., is a customer-focused
company providing innovative mobile wireless services targeted to meet
the needs of customers under-served by traditional communications
companies. With the value of unlimited wireless services as the
foundation of its business, Leap pioneered both Cricket(R) and
Jump(TM) Mobile service. Through its affordable, flat-rate service
plans, Cricket offers customers a choice of unlimited local voice
minutes, unlimited domestic long distance voice minutes, unlimited
text, instant and picture messaging and additional value-added
services, including data over a high-quality, all-digital CDMA
network. Designed for the mobile-dependent, urban youth market, Jump
Mobile is a unique prepaid wireless service that offers customers free
unlimited incoming calls from anywhere with outgoing calls at an
affordable 10 cents per minute and free incoming and outgoing text
messaging. Both Cricket and Jump Mobile services are offered without
long-term commitments or credit checks. For more information, please
Except for the historical information contained herein, this
report contains "forward-looking statements" within the meaning of the
Private Securities Litigation Reform Act of 1995. Such statements
reflect management's current forecast of certain aspects of Leap's
future. You can identify most forward-looking statements by
forward-looking words such as "believe," "think," "may," "could,"
"will," "estimate," "continue," "anticipate," "intend," "seek,"
"plan," "expect," "should," "would" and similar expressions in this
report. Such statements are based on currently available operating,
financial and competitive information and are subject to various
risks, uncertainties and assumptions that could cause actual results
to differ materially from those anticipated or implied in our
forward-looking statements. Such risks, uncertainties and assumptions
include, among other things:
our ability to attract and retain customers in an extremely
- changes in economic conditions that could adversely affect the
market for wireless services;
- the impact of competitors' initiatives;
- our ability to successfully implement product offerings and
execute market expansion plans;
- our ability to comply with the covenants in our senior secured
credit facilities and any future credit agreement, indenture
or similar instrument;
- our ability to attract, motivate and retain an experienced
- failure of our network systems to perform according to
- other factors detailed in the section entitled "Risk Factors"
included in our periodic reports filed with the SEC.
All forward-looking statements included in this news release
should be considered in the context of these risk factors. We
undertake no obligation to publicly update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise. Investors and prospective investors are
cautioned not to place undue reliance on such forward-looking
Leap is a U.S. registered trademark and the Leap logo is a
trademark of Leap. Cricket is a U.S. registered trademark of Cricket.
In addition, the following are trademarks of Cricket: Unlimited
Access, Unlimited Plus, Unlimited Classic, Jump, Travel Time, Cricket
Clicks and the Cricket "K." All other trademarks are the property of
their respective owners.
CONTACT: Leap Wireless International, Inc.
Greg Lund, Media Relations, 858-882-9105
Jim Seines, Investor Relations, 858-882-6084
Bock Communications, Inc.
Jessica Levy, Media Relations, 714-292-2990
SOURCE: Leap Wireless International, Inc.