Cricket Comes to Market with Variety of AWS Devices; Oklahoma City
Launch Kicks Off Major Growth Phase for Company
SAN DIEGO--(BUSINESS WIRE)--March 31, 2008--Leap Wireless
International, Inc. (NASDAQ:LEAP), the parent company of Cricket
Communications, Inc., a leading provider of innovative and
value-driven wireless communications services, today announced that
Cricket will offer its unlimited wireless services in Oklahoma City
beginning April 8, 2008. Oklahoma City, which is the first of Cricket
market to operate on the Advanced Wireless Services (AWS) spectrum
band, includes approximately 1.1 million new covered POPs, bringing
Cricket's national covered POPs to approximately 55.1 million.
At launch, Cricket service will be available through five direct
Cricket retail stores, 58 voice and wireless internet indirect stores,
and five wireless Internet-only stores in the Oklahoma City area and
online at www.mycricket.com. In addition, Cricket's network consisting
of 98 cell sites will be fully operational at launch covering the
sprawling Oklahoma City area including the cities of Norman, Guthrie
and Shawnee and linking with the existing Tulsa market to create one
large Oklahoma calling area.
"With the launch of Oklahoma City, we are entering what we believe
to be another major growth phase for our business," said Doug
Hutcheson, president and chief executive officer at Leap. "The AWS
spectrum that we acquired in 2006 from the FCC enables us to again
double the size of our Cricket footprint and covered POPs. By
launching in Oklahoma City, we are bringing Cricket to a whole new
group of people whom we believe will greatly benefit from our
high-value unlimited wireless services.
Plus, we are launching with several new AWS handsets and a data
device, which we believe will appeal to a wide variety of customers."
Cricket rate plans range from $35 to $60 a month, and include
unlimited anytime minutes, unlimited U.S. long distance, unlimited
text and picture messaging, unlimited international text, unlimited
Mobile Web, unlimited directory assistance and nationwide roaming
minutes. Cricket Wireless Internet Service will also be available in
Oklahoma City, allowing customers unlimited wireless internet service
for one low, flat rate with no long-term commitments or credit checks.
Cricket Wireless Internet Service will be available for $40 a month,
customers who also have Cricket mobile phone service receive a $5
discount and pay just $35 monthly.
Cricket is launching its Cricket service in Oklahoma City with a
variety of AWS wireless devices including the Samsung MyShot(TM)
camera phone, Samsung Spex(TM) and UTStarcom 7126 mobile phones, as
well as the UTStarcom UM100C wireless modem.
Leap provides innovative, high-value wireless services to a
fast-growing, young and ethnically diverse customer base. With the
value of unlimited wireless services as the foundation of its
business, Leap pioneered both the Cricket(R) and Jump(R) Mobile
services. The Company and its joint ventures now operate in 23 states
and hold licenses in 35 of the top 50 U.S. markets. Through its
affordable, flat-rate service plans, Cricket offers customers a choice
of unlimited voice, text, data and mobile Web services. Jump Mobile is
a unique prepaid wireless service designed for the mobile-dependent,
urban youth market. Headquartered in San Diego, Calif., Leap is traded
on the NASDAQ Global Select Market under the ticker symbol "LEAP." For
more information, please visit www.leapwireless.com.
CONTACT: Leap Wireless International, Inc.
Greg Lund, Media Relations
Amy Wakeham, Investor Relations
Bock Communications, Inc.
Jessica Levy, Media Relations
SOURCE: Leap Wireless International, Inc.