Leap Innovates Again in Bringing Broadband Data to the Unlimited
Space
SAN DIEGO--(BUSINESS WIRE)--Sept. 17, 2007--Leap Wireless
International, (NASDAQ:LEAP), a leading provider of unlimited wireless
services, again sets the pace in offering cutting-edge wireless
products and services at great value, by announcing the introductory
launch of Cricket Wireless Internet Service in the Nashville,
Albuquerque and Santa Fe markets. Similar to Cricket's unlimited
mobile phone offering, the introduction will enable customers in these
markets to have unlimited wireless internet service through their
laptops for one low, flat rate with no long-term commitments or credit
checks.
With the launch of this product, Leap again takes the lead by
bringing low-cost broadband data capability to the unlimited wireless
segment. Cricket Wireless Internet Service will broaden Cricket's
customer appeal and continues the company's mission to meet the needs
of customers who are under-served by traditional communications
companies. The company intends to follow a disciplined approach to
this launch, using strategic learning to determine the timing of
additional market introductions.
"Once again we are proud to lead the industry by introducing an
unlimited mobile broadband package that fits within the budgets of
everyday consumers. Cricket Wireless Internet Service is a perfect
compliment to our existing product portfolio," said Doug Hutcheson,
president and chief executive officer for Leap. "Our customers are
used to being constantly connected; they don't want to be limited to
certain spots around town, and want to pay one simple, affordable rate
for the service. Cricket Wireless Internet Service takes our principle
of flat-rate unlimited offerings to the next level and is consistent
with our track record of providing services that bring great value to
our customers."
Cricket will be utilizing the Kyocera Passport KPC650 modem, along
with Smith Micro connection software, which are compatible with PC and
Mac laptops with Windows 2000(R) or higher and Mac OS 10.4.10 or
higher and a PCMCIA slot. The card and software will be sold as a
package for $180, however, with mail-in and instant rebates, a
customer can purchase the package for as low as $99. The monthly
service plan ranges from $35 to $40. Existing Cricket mobile phone
customers receive a $5 per month discount on wireless internet service
plans. The card and software package and service are available
immediately at Cricket retail stores and exclusive dealers in
Albuquerque, Santa Fe and Nashville.
"Today, internet access is an important resource to everyone, not
just the business traveler," said Steve Reifschneider, vice president,
distribution for Leap. "The quality of our wireless internet service,
combined with Cricket's unlimited value proposition should provide a
welcome option to a broad audience."
The introductory launch features a promotional theme of "But You
Could," to highlight the many locations that Cricket customers can
access the internet. Whether surfing the net while they shop, or
posting from a park bench, Cricket Wireless Internet Service customers
will have internet access virtually anywhere they go around town. You
would not check your e-mail from the grocery store, but you could with
Cricket Wireless Internet Service. For more information about Cricket
Wireless Internet Service and "But You Could," visit
www.butyoucould.com.
About Leap
Leap provides innovative, high-value wireless services to a
fast-growing, young and ethnically diverse customer base. With the
value of unlimited wireless services as the foundation of its
business, Leap pioneered both the Cricket(R) and Jump Mobile(TM)
services. The company and its joint ventures now operate in 23 states
and hold licenses for 35 of the top 50 U.S. markets. Through its
affordable, flat-rate service plans, Cricket offers customers a choice
of unlimited voice, text, data and mobile Web services. Jump Mobile is
a unique prepaid wireless service designed for the mobile-dependent,
urban youth market. Headquartered in San Diego, Calif., Leap is traded
on the NASDAQ Global Select market under the ticker symbol "LEAP." For
more information, please visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a
trademark of Leap. Cricket is a U.S. registered trademark of Cricket.
In addition, the following are trademarks of Cricket: Unlimited Access
Plus, Unlimited Access, Unlimited Plus, Unlimited Classic, By Week,
Jump, Travel Time, Cricket Clicks and the Cricket "K." All other
trademarks are the property of their respective owners.
CONTACT: Leap
Greg Lund, Media Relations, 858-882-9105
glund@leapwireless.com
or
James Seines, Investor Relations, 858-882-6084
jseines@leapwireless.com
or
Sard Verbinnen & Co.
Jim Barron, 212-687-8080
Matt Benson, 415-618-8750
SOURCE: Leap Wireless International
