Grammy-Nominated Artist Soulja Boy Tell 'Em Helps Kick-Off New Service That Allows Customers to Easily Download Music to their Wireless Devices
SAN DIEGO--(BUSINESS WIRE)--Feb. 10, 2009--
Cricket Communications, Inc., a leading provider of unlimited
wireless services and a wholly-owned subsidiary of Leap Wireless
International, Inc. (NASDAQ:LEAP), and LiveWire Mobile (NASDAQ:LVWR), a
leading provider of managed mobile personalization services, today
launched Mobile Music, allowing Cricket customers the ability to easily
download songs directly to their wireless devices and/or personal
computers.
Customers can search music by artist, album, song and genre to purchase
tracks and download them directly to their Cricket phone for $1.99 each,
or receive three download credits for a $5 monthly charge. Songs are
available online at www.mycricket.com
for $.99 each and customers can use Cricket’s Music Manager software to
sideload the tracks to their mobile phone, or buy two copies of each
song, one for their PC and one for their phone for $2.25 per song.
To kick-off the new Mobile Music offering, Cricket has partnered with
Grammy-nominated artist and record producer Soulja Boy Tell ‘Em for a
multifaceted promotion featuring his new hit single “Kiss Me Thru the
Phone.” Through February 14, ringback tone subscribers can get a limited
license free copy of the new single to be used for two weeks, the first
100 customers to download the track each day during the promotion will
receive it for free, and customers will have a chance to enter an online
contest to win one of 500 Samsung Jet Set handsets and a free month of
Cricket service. Additionally, ringback tone, Mobile Music and Mobile
Video customers can enter a download-to-win contest, whereby each
download or new subscription is a chance to win a trip for two to see
Soulja Boy Tell ‘Em in concert and an exclusive meet and greet.
“Cricket Mobile Music is a great way for our customers to enjoy their
favorite music while on the go without the need to cart around another
music-only device,” said Jeff Toig, vice president of product marketing
for Cricket. “Our customers have demonstrated a desire to personalize
their phones with music-related features such as ringtones, ringback
tones and mobile video. Mobile Music lets users further personalize
their phones, making Cricket a one-stop shop for both their
communications and mobile entertainment needs.”
Cricket’s Mobile Music service is fully managed by LiveWire Mobile. “We
are pleased to provide Cricket with another service from our mobile
personalization suite,” said Joel Hughes, CEO of LiveWire Mobile. “Our
music merchandising expertise and extensive content library will provide
customers with a fun and easy mobile music experience and help drive
customer usage and adoption.”
Customers can sign up for Mobile Music over the air, online or at
Cricket stores and dealers. To experience Mobile Music, customers need a
music-capable Cricket 3G handset, with an integrated music player and
memory card. Mobile Music is currently available on Cricket’s 3G
devices, including the Motorola ROKR, KRZR, SLVR and RZR2; and Samsung
JetSet, r610 and r500.
For more information, visit www.mycricket.com.
About Cricket
Cricket is a simple, affordable wireless service offering consumers and
local businesses a flat-rate unlimited service over the latest
technology, high-quality, all-digital CDMA2000 1X and 1xEV-DO wireless
network. Designed for customers whose basic and advanced wireless needs
have not been met by traditional communications companies, Cricket is
the pioneer of unlimited services with no long-term commitments or
credit checks required. Cricket offers customers access to a variety of
the latest devices and feature-rich mobile applications such as
unlimited text, instant and picture messaging, Mobile Web, popular
games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com.
Cricket services are offered by Leap Wireless International, Inc.,
headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
Leap is a U.S. registered trademark and the Leap logo is a trademark of
Leap. Cricket, Jump, the Cricket “K” and Flex Bucket are U.S. registered
trademarks of Cricket. In addition, the following are trademarks or
service marks of Cricket: Cricket By Week, Cricket Choice, Cricket
Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the
property of their respective owners.
About LiveWire Mobile
LiveWire Mobile, Inc. (NASDAQ:LVWR) is a leading provider of managed
personalization services for mobile operators. LiveWire Mobile's
integrated suite of music and video services includes ringback tones,
ringtones and full track downloads, as well as dedicated content and
service marketing. LiveWire Mobile makes mobile personalization services
easier to use and helps operators drive service usage and adoption. For
more information, please visit www.livewiremobile.com.
LiveWire Mobile is a registered trademark of LiveWire Mobile, Inc.
Source: Cricket Communications, Inc.
Cricket Communications, Inc.
Greg Lund, Media Relations
858-882-9105
glund@cricketcommunications.com
or
Bock
Communications, Inc.
Jessica Levy
714-292-2990
cricket@bockpr.com
or
LiveWire
Mobile
Christine Krajewski
978-742-3129
christine_krajewski@livewiremobile.com