SEATTLE--(BUSINESS WIRE)--Oct. 25, 2005--Washington Mutual, Inc.
(NYSE: WM) today announced it has selected Wolff Olins as its brand
agency of record.
Wolff Olins, founded in 1965, is an international brand
consultancy with offices in London, New York, San Francisco, Tokyo,
and Barcelona. The agency is noted for its strategic and visionary
work for clients with both national and international presences.
According to Chris Matthews, Washington Mutual senior vice
president of Advertising and Branding, Wolff Olins was selected after
an extensive national search. "The financial services industry has
become increasingly competitive," he said. "We believe Wolff Olins
will be an important partner in helping us to further leverage our
overall brand strategy and better enable our consumer-friendly
approach to stand out from competitors."
Eric Scott, CEO of Wolff Olins LLC, said, "We are proud and
delighted to partner with a company as innovative and growth-oriented
as Washington Mutual has been and will continue to be."
Matthews added, "We are tremendously impressed with Wolff Olins
and their national branding experience with other top Fortune 100
companies, and believe they will enable us to further enhance our
brand position as the nation's leading provider of financial services
for middle-market consumers and small businesses."
Washington Mutual disclosed in August that it had put its mass
market advertising account up for review. The company expects to
complete its advertising review by year-end. Matthews said that Wolff
Olins will work in tandem with Washington Mutual's chosen advertising
agency to further solidify the company's unique brand position
About Washington Mutual
With a history dating back to 1889, Washington Mutual is a
retailer of financial services that provides a diversified line of
products and services to consumers and commercial clients. At
September 30, 2005, Washington Mutual and its subsidiaries had assets
of $333.62 billion. Washington Mutual currently operates more than
2,500 retail banking, mortgage lending, commercial banking and
financial services offices throughout the nation. Washington Mutual's
press releases are available at www.wamunewsroom.com.
CONTACT: Washington Mutual
Mary Kelley, 206-377-6878
SOURCE: Washington Mutual