SEATTLE, Mar 7, 2003 (BUSINESS WIRE) -- In support of the company's goal to
become the nation's leading retailer of financial services, Washington Mutual
today announced that it has hired Eduardo Sayan as vice president of Emerging
Markets. He will be responsible for directing advertising and marketing efforts
with emerging markets for the Banking and Financial Services Group.
"At Washington Mutual, Emerging Markets is more than just a market segment, in
many cases it is the market," said Brad Davis, executive vice president of
Marketing and Brand Management for the Banking and Financial Services Group at
Washington Mutual. "We use a neighborhood-by-neighborhood approach, and we give
our local managers the autonomy to respond in a way that is appropriate for each
With more than 12 years of experience in advertising and marketing, Sayan comes
to Washington Mutual from California Federal Bank (known as Cal Fed, now a part
of Citibank, FSB), where he was vice president of multicultural marketing.
Previously, he served in a similar role at Bank of America and has a strong
advertising and marketing agency background. Sayan is fluent in Spanish and
English and holds a Bachelor of Advertising Sciences from the Peruvian Institute
of Advertising Sciences in Lima, Peru.
WaMu is committed to diversity and makes it an integral part of its business --
from its intern and management training programs, to the company's $375 billion
Community Commitment, which will help more minority borrowers become homeowners.
Washington Mutual strives to build and maintain a diverse employee base, to
offer broad geographic availability and to offer diverse products that enable
access to financial services for everyone.
About Washington Mutual
With a history dating back to 1889, Washington Mutual is a national financial
services company that provides a diversified line of products and services to
consumers and small- to mid-sized businesses. At December 31, 2002, Washington
Mutual and its subsidiaries had consolidated assets of $268.30 billion.
Washington Mutual currently operates more than 2,500 consumer banking, mortgage
lending, commercial banking, consumer finance and financial services offices
throughout the nation. Washington Mutual's press releases are available at
CONTACT: Washington Mutual, Seattle
Sheri Pollock, 206/377-2138
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