Exclusive Artist Content and Enhanced Ticket Access Add to Premier BenefitsSEATTLE, Jun 27, 2008 (BUSINESS WIRE) -- WaMu (NYSE:WM) announced today that it has expanded the benefits
of its popular WaMu LIVE!(TM) entertainment platform to offer
customers exclusive content from popular music artists, enhanced
ticket access and unique giveaways on wamulive.com.
WaMu launched WaMu LIVE! in 2007 to provide customers a unique
onsite concert experience and online access to special event tickets
at venues in New York, Los Angeles and Seattle. Any WaMu bank card
customer will have access to the WaMu LIVE! on-site and online
Now in its second year, WaMu LIVE! has unveiled an enhanced
version of its web site, wamulive.com, which now features exclusive
video content from popular artists, such as never before seen
interviews and performances. The content will be updated regularly and
features artists such as Sara Bareilles, providing additional value to
customers and bringing the WaMu LIVE! experience to those located
outside of the cities where the bank has partner venues.
The new site also makes it easier for customers to identify and
purchase available tickets to performances at WaMu LIVE! venues. And,
throughout the year, visitors to wamulive.com will have the
opportunity to enter sweepstakes with music-related prizes and
exclusive travel packages to see the year's top artists in concert.
"WaMu LIVE! is about tapping into our customers' enthusiasm for
entertainment and giving them something back that they weren't
expecting," said Jane Zalutsky, first vice president of experiential
marketing for WaMu. "Thousands of customers lived the rock star
experience at our venues last year. This year, we're turning the
program up a notch with more benefits, more rewards."
By simply flashing any WaMu bank card at partner venues customers
can enjoy 'rock star treatment', including special WaMu entrances,
access to venues before the doors open, premier parking, their own
concession lines and access to the WaMu LIVE! lounges, though benefits
vary by venue. All ticket holders at partner venues can hop into the
WaMu LIVE! photo studios to take souvenir photos that can later be
downloaded at wamulive.com.
Designed as a customer retention and loyalty program, WaMu LIVE!
is resonating with WaMu customers.
"We love the looks of surprise and delight from customers as they
skip the lines and enjoy their VIP experience," said Zalutsky. "And,
our research shows customers who visit one of our partner venues or
purchase tickets on wamulive.com walk away feeling rewarded and
believing that WaMu is a different kind of bank - which is exactly
what we want."
Marketing efforts for the WaMu LIVE! program are expanding this
year with radio spots in venue cities, online advertising and a series
of in-book Rolling Stone advertorials highlighting the new exclusive
artist content available on wamulive.com. WaMu also plans to
incorporate the program into its existing "Whoo hoo!(TM)"advertising
and marketing campaign, particularly as an extension of the brand's
promise to give something back to customers.
Customers can get the WaMu LIVE! experience and use wamulive.com
to purchase show tickets at the following partner venues:
-- WaMu Theater at Qwest Field (Seattle)
-- WaMu Theater at Madison Square Garden (New York)
-- Hollywood Bowl (Los Angeles)
-- Greek Theatre (Los Angeles)
-- Verizon Wireless Amphitheater (Irvine, CA)
-- Nikon at Jones Beach Theater (Wantagh, NY)
WaMu, through its subsidiaries, is one of the nation's leading
consumer and small business banks. At March 31, 2008, WaMu and its
subsidiaries had assets of $319.67 billion. The company has a history
dating back to 1889 and its subsidiary banks currently operate
approximately 2,500 consumer and small business banking stores
throughout the nation. WaMu's news releases are available at
Missy Latham, 214-691-0513