|View printer-friendly version|
|ADVISORY/Washington Mutual Launches Retail Banking in the Big Apple in a Big Way; Killinger Rings Opening Bell At the New York Stock Exchange; Action Teller Dolls Debut in New York|
|Jul 19, 2002 (BUSINESS WIRE) --
WHO/ WHAT: Kerry Killinger, Chairman, CEO and President of Washington Mutual, will ring the opening bell for the New York Stock Exchange -- signaling the company's retail banking entry in the Big Apple. Additionally, WaMu will hand out over 3,000 Action Teller Dolls to traders and other NYSE staff on the exchange floor at market open. WHEN/ WHERE: Monday, July 22 at market opening (9:25 a.m. ET; 6:25 a.m. PT), New York Stock Exchange, New York City. Note: Video footage of the opening bell event is available via satellite from the New York Stock Exchange beginning at 9:25 a.m. ET. Fiber line: Waterfront #1630 Satellite: Telstar 6, Transponder 11, C-Band WHY? WaMu is launching a new marketing campaign in the New York-New Jersey area following its recent conversion of the former Dime Bancorp network. The campaign will feature new TV, radio and print advertising -- which will follow the tone of the bank's humorous, tongue-in-cheek advertising campaigns of the past. Why teller dolls? The quirky Action Teller dolls have become a symbol of the bank's corporate culture and the philosophy that a great customer experience depends on bank tellers and other front line employees.
CONTACT: Washington Mutual Mary Kelley, 206/377-6878 cellular, 206/459-0394 URL: http://www.businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page.
Copyright (C) 2002 Business Wire. All rights reserved.