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|WaMu Turns Up the Volume on WaMu LIVE!(TM) Entertainment Program to Reward Customers|
WaMu launched WaMu LIVE! in 2007 to provide customers a unique onsite concert experience and online access to special event tickets at venues in New York, Los Angeles and Seattle. Any WaMu bank card customer will have access to the WaMu LIVE! on-site and online experience.
Now in its second year, WaMu LIVE! has unveiled an enhanced version of its web site, wamulive.com, which now features exclusive video content from popular artists, such as never before seen interviews and performances. The content will be updated regularly and features artists such as Sara Bareilles, providing additional value to customers and bringing the WaMu LIVE! experience to those located outside of the cities where the bank has partner venues.
The new site also makes it easier for customers to identify and purchase available tickets to performances at WaMu LIVE! venues. And, throughout the year, visitors to wamulive.com will have the opportunity to enter sweepstakes with music-related prizes and exclusive travel packages to see the year's top artists in concert.
"WaMu LIVE! is about tapping into our customers' enthusiasm for entertainment and giving them something back that they weren't expecting," said Jane Zalutsky, first vice president of experiential marketing for WaMu. "Thousands of customers lived the rock star experience at our venues last year. This year, we're turning the program up a notch with more benefits, more rewards."
By simply flashing any WaMu bank card at partner venues customers can enjoy 'rock star treatment', including special WaMu entrances, access to venues before the doors open, premier parking, their own concession lines and access to the WaMu LIVE! lounges, though benefits vary by venue. All ticket holders at partner venues can hop into the WaMu LIVE! photo studios to take souvenir photos that can later be downloaded at wamulive.com.
Designed as a customer retention and loyalty program, WaMu LIVE! is resonating with WaMu customers.
"We love the looks of surprise and delight from customers as they skip the lines and enjoy their VIP experience," said Zalutsky. "And, our research shows customers who visit one of our partner venues or purchase tickets on wamulive.com walk away feeling rewarded and believing that WaMu is a different kind of bank - which is exactly what we want."
Marketing efforts for the WaMu LIVE! program are expanding this year with radio spots in venue cities, online advertising and a series of in-book Rolling Stone advertorials highlighting the new exclusive artist content available on wamulive.com. WaMu also plans to incorporate the program into its existing "Whoo hoo!(TM)"advertising and marketing campaign, particularly as an extension of the brand's promise to give something back to customers.
Customers can get the WaMu LIVE! experience and use wamulive.com to purchase show tickets at the following partner venues:
-- WaMu Theater at Qwest Field (Seattle)
-- WaMu Theater at Madison Square Garden (New York)
-- Hollywood Bowl (Los Angeles)
-- Greek Theatre (Los Angeles)
-- Verizon Wireless Amphitheater (Irvine, CA)
-- Nikon at Jones Beach Theater (Wantagh, NY)
WaMu, through its subsidiaries, is one of the nation's leading consumer and small business banks. At March 31, 2008, WaMu and its subsidiaries had assets of $319.67 billion. The company has a history dating back to 1889 and its subsidiary banks currently operate approximately 2,500 consumer and small business banking stores throughout the nation. WaMu's news releases are available at http://newsroom.wamu.com.
WaMu Media Contact Missy Latham, 214-691-0513 email@example.com