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|WaMu Launches Simpler, Faster, More Personalized WaMu.com|
Extensive Customer Research and Testing Results in a More
User-Friendly Experience with a More Brand-Consistent Look
SEATTLE--(BUSINESS WIRE)--Jan. 25, 2008--Washington Mutual, Inc. (NYSE:WM), one of the nation's leading banks for consumers and small businesses, announced today that it has launched a new version of wamu.com with new navigation and functionality, making the customer's online banking experience simpler, faster and more personalized. The site also possesses a new look more consistent with its customer-centric brand.
The site boasts a faster log-in process that is personalized to the customer and a single place to manage WaMu checking, savings, CD, home loan, HELOC, and business relationships. More intuitive navigation puts customers' actual accounts into a redesigned navigation dropdown menu. And, offers and other content are personalized to customers' needs, making them more relevant.
"We asked customers what their pain points are when using our site, and set our goals to eliminate those problems," said Richard Blunck, senior vice president and director of eCommerce for WaMu. "Our goal is to make banking simple for customers, whether they are in our retail store or on our website."
Other new or redesigned features include: -- an industry-first "text sizer" that lets visitors choose how big, or small, to display the words and buttons on their screen; -- simplified bill pay set-up, making it easier for customers to get started paying bills; -- visibility into certain pending transactions through a transaction history; -- easier access to each account type's features and services, i.e. "order checks" shows up under checking; -- simplified set-up of low balance and other alerts; -- easier communication between customers and WaMu, and alerts that are consolidated in a single inbox.
WaMu is a leading provider of online financial services, and its site, www.wamu.com, has received widespread industry and consumer recognition, averaging more than 3,300 online applications submitted per day. comScore Inc., a leading web research firm, ranks WaMu's online checking accounts as #1 with consumers in its footprint market. The site is consistently ranked as one of Keynote's top online banking sites. The online banking site also continues to be at the top of the Gomez ratings for site response time, more than one second faster than the next-quickest site by a competitor, and more than twice as fast as the industry benchmark.
WaMu, through its subsidiaries, is one of the nation's leading consumer and small business banks. At Dec. 31, 2007, WaMu and its subsidiaries had assets of $327.91 billion. The company has a history dating back to 1889 and its subsidiary banks currently operate approximately 2,500 consumer and small business banking stores throughout the nation. WaMu's press releases are available at http://newsroom.wamu.com.
CONTACT: Washington Mutual, Inc. Gary Kishner, 818-775-4234 Gary.email@example.com SOURCE: Washington Mutual, Inc.