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News Release

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It's Official! Cranes Install New Signage at WaMu Theater at Madison Square Garden

Catch the Sign Change in Action on Thursday Starting at 10 a.m.


WHAT:  The WaMu Theater at Madison Square Garden will install its
       official new signage since announcing the WaMu multi-year
       naming rights deal with MSG earlier this year. The new signage
       is 40 feet long by 8 feet high and will take cranes and a team
       of people to install. The new sign will have white channel
       lettering with white LED lights, sitting in a blue cabinet
       display with a blue aluminum, backlit face.

WHEN:  Thursday, November 15th
       10 a.m. - NOON

WHERE: WaMu Theater at Madison Square Garden
       8th Avenue (between W. 31st St. and W. 33rd St.) -
       New York City

WHY:   WaMu Theater at Madison Square Garden is the first naming
       rights deal for the property. Previously, upon its opening in
       1968, the theater had been known as the Felt Forum and was
       later named the Paramount Theater in the early 1990's. Most
       recently, in the mid 1990's, the theater was known as The
       Theater at Madison Square Garden.

NOTES: The WaMu Theater at MSG is a versatile 5,600-seat venue that
       has served as host to major entertainment and sporting events
       in its 30 plus year history. Some of the biggest names in the
       music world have played The Theater including Neil Young,
       Melissa Etheridge, Kanye West, Van Morrison, Elton John and
       Simon & Garfunkel. The Theater has also hosted some of the
       hottest award shows including VH1 Divas Live, The Daytime Emmys
       and the Essence Awards. The venue has also hosted a variety of
       sports events including the NBA and NFL drafts and numerous
       world championship boxing bouts. The most recent addition to
       the WaMu Theatre at Madison Square Garden is the new Cirque Du
       Soleil production Wintuk, which premiered with a ten-week run
       beginning November 1st.
Dan Schoenberg, MSG
office 212-465-6367
cell 917-902-7747
Missy Latham
office 214-691-0513
cell 713-594-9332