|Emerald Trail Mix Wins New Product Honors|
Honored by Progressive Grocer as One of the Year's Best New Food Products
STOCKTON, Calif., Sept. 28 /PRNewswire-FirstCall/ -- Emerald Trail Mix, which is manufactured and marketed by Diamond Foods, Inc. (Nasdaq: DMND) has been named one of the best new products of 2006 by Progressive Grocer magazine.
The magazine's editors reviewed well over 200 new products and selected 69 for its 2006 Editors' Picks Awards based on such attributes as overall usefulness, innovative or appealing packaging, acuity at meeting the market's needs, merchandising programs that are especially well thought out and responsiveness to important trends. Emerald Trail Mix was one of only 19 honorees in the Grocery-food category.
The Editors' Picks Award recipients are featured in a special section in the September 1 issue of Progressive Grocer, one of the nation's leading food industry publications for more than 80 years. In its coverage of the new Emerald products, Progressive Grocer says: "The Emerald snack brand continues to shine, this time mixing it up with an extension into the burgeoning trail mix category. . . Their calling card is the characteristic Emerald sweetness via one or more of Emerald's proprietary sweet glazed nuts."
This is the second consecutive year Diamond Foods has been honored by the trade publication for new product innovation. Diamond won an Editors' Picks Award in 2005 for its Emerald snack product line, which was introduced nationally in August 2004 with 14 products. The line now has 20 products, including traditional lightly seasoned snack nuts in handy on-the-go canisters, unique sweet and savory glazed nuts and nut combinations -- and now three new Emerald trail mix blends: Breakfast Blend, Berry Blend and Tropical Blend. Emerald products are sold in multiple package sizes in more than 60,000 U.S. retail locations.
Diamond Foods, Inc. is a leading branded food company specializing in processing, marketing and distributing culinary nuts and snack products under the Diamond, Emerald and Harmony brands. For more information visit diamondfoods.com.
SOURCE Diamond Foods, Inc.