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Diamond Foods Set to Air a New Commercial During Super Bowl XLIV on
February 7, 2010
SAN FRANCISCO--(BUSINESS WIRE)--Nov. 23, 2009--
Foods, Inc. (NASDAQ:DMND), announced today that it will unleash a
new commercial during the telecast of Super Bowl XLIV, airing on
February 7, 2010 on CBS.
Diamond Foods has an appetite for funny, memorable and entertaining
advertising. The company has received critical acclaim landing in many
top 10 Super Bowl ad rankings for its previous ads. In 2007, its Emerald
Natural Energy" commercial featuring Robert Goulet was ranked
the #1 advertising spot of the Super Bowl by Advertising Age’s ad critic
Bob Garfield. In 2005, Emerald’s "Unicorn"
commercial was ranked one of the top ten commercials of the Super Bowl
by USA TODAY’s Ad Meter.
“We are out to drive innovation and excitement in our snack categories
and effective, creative advertising is part of that. Not only do we try
to create unique value in our products and packaging, but we strive for
breakthroughs in our approach to advertising as well,” said Michael J.
Mendes, Chief Executive Officer of Diamond Foods. “We intend to apply
our Emerald creativity and focus on consumer needs to our new Pop Secret
brand...so watch this space.”
Goodby, Silverstein & Partners of San Francisco is the company’s
advertising agency and developed the previous award-winning commercials.
The agency has another surprise in store for viewers this year.
It is expected that upwards of 100 million people will watch the Super
Bowl on February 7, 2010. It is the number one at-home party event of
the year. On Super Bowl Sunday, Americans will consume 3.8 million
pounds of popcorn and 2.5 million pounds of snack nuts. With Pop Secret®
and Emerald®, Diamond Foods will be a big part of the “Great American
About Diamond Foods
Diamond Foods (NASDAQ: DMND) is a leading branded food company
specializing in producing, marketing and distributing culinary nuts and
snack products under the Diamond®, Emerald® and Pop Secret® brands.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com,
Source: Diamond Foods, Inc.
Diamond Foods, Inc.
Linda Segre, 415-230-7924
Corporate Strategy and Communications
VP, Treasury & Investor Relations