Emerald(R) Nuts' "Underdog Bracket" Game Engages College Basketball Fans With a Way to Win $10,000 During Tournament Season
SAN FRANCISCO, March 6, 2012 (GLOBE NEWSWIRE) -- Diamond Foods, Inc. (Nasdaq:DMND) announced today it is bringing back the "Underdog Bracket" Game as a way for college basketball fans to enjoy the Emerald Nuts snack brand and the tournament season. Fans have the opportunity to win $10,000 along with one of hundreds of daily instant-win prizes.
The link between the excitement of the college basketball tournament season and snacking has never been stronger. From the tip to the final buzzer, fans from coast-to-coast will be snacking on Emerald Nuts while cheering for their favorite underdog teams to advance as far as possible. This year, Emerald does it again with innovative online promotions that give fans new ways to support their teams and an opportunity to win big just like their underdog favorites.
Two Ways to Win
First, fans have a daily chance to win any one of hundreds of instant win prizes. Second, the season-end tournament is full of Cinderella stories, and this year Emerald Nuts is back for another year with its topsy-turvy Underdog Bracket that gives fans a chance to win $10,000 by selecting the long-shot who makes it the farthest in the tournament. Fans can visit www.underdogbracket.com to make their selections.
"This is Diamond Foods' third year to offer the Underdog Bracket, helping fans connect with Emerald Nuts and enhance their game day parties with delicious, healthy snacks," said Jeff Ngo, Director of Marketing for Emerald Nuts. "The Emerald brand essence is about bringing natural energy to consumers, and in the same vein, this integrated campaign was created to bring energy and excitement to one of the most watched sports events of the year."
Bracket selection runs March 12-15, 2012 for the Emerald Underdog Bracket and fans are encouraged to visit daily throughout the month of March for chances to win instant prizes. In addition to the websites, the promotion is supported with both online and print advertising, and in-store marketing in retailers nationwide.
Please visit www.emeraldnuts.com for more information about products and this promotion.
About Diamond Foods
Diamond Foods is an innovative packaged food company focused on building, acquiring and energizing brands including Diamond of California® culinary nuts, Emerald® snack nuts, and Pop Secret® microwave popcorn. The Company's products are distributed in a wide range of stores where culinary nuts and snacks are sold.
Corporate Web Site: www.diamondfoods.com
Consumer Web Sites: www.diamondnuts.com, www.emeraldnuts.com, www.popsecret.com, www.kettlebrand.com, www.kettlefoods.co.uk, www.underdogbracket.com.
The Diamond Foods, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6112
CONTACT: Investor Contact:
Linda Segre, SVP, Corporate Strategy
Stephen Sibert, VP, Corporate Affairs
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Diamond Foods, Inc.