ST. LOUIS--(BUSINESS WIRE)--May. 1, 2012--
Build-A-Bear Workshop®, the interactive entertainment
retailer of customized stuffed animals, is transforming into a Farmers’
Market with a new collection of furry friends that are straight from the
barn. The four new farm animals, available beginning May 4, include a
Horse ($20), Sheep ($20), Pig ($18) and Cow ($18). Along with the
Farmers’ Market collection, Build-A-Bear Workshop is launching
build-a-bear smallfrys® Pig ($10) and Cow ($10), which are
smaller in size, but big on fun. To celebrate the arrival of all these
farm friends, Guests will receive a free Farmers’ Market tote bag with a
purchase of $20 or more at Build-A-Bear Workshop locations in the United
States and Canada starting May 4 while quantities last. Additionally,
all four animals in the Farmers’ Market Collection will go home in a
special Barn Cub Condo®.
Build-A-Bear Workshop(R), the interactive entertainment retailer of customized stuffed animals, announced today a new collection of furry friends that are straight from the barn. The four new farm animals, available beginning May 4, include a Horse ($20), Sheep ($20), Pig ($18) and Cow ($18). (Photo: Business Wire)
“Build-A-Bear Workshop is thrilled to bring these farm friends to stores
around the world so Guests everywhere can enjoy the fun,” said Maxine
Clark, Build-A-Bear Workshop founder and chief executive bear. “As we
celebrate our 15th birthday this year, we are happy to
continue providing an interactive entertainment retail experience that
kids and families can enjoy together.”
The fun continues at home when Guests bring the Farmers’ Market friends
to life online on Bearville.com™,
the company’s virtual world and entertainment destination. With a
special code from their Farmers’ Market furry friend, Guests will
receive exclusive virtual gifts to be redeemed in Bearville™. Each
Farmers’ Market friend comes with a specially-themed virtual item, such
as an equestrian outfit with the horse or a sheep purse with the sheep.
Additionally, this virtual code will unlock an animal adventure and
themed wallpaper for Guests’ virtual Cub Condo™ houses in
Build-A-Bear Workshop is also inviting Guests to support Feeding America®
and its nationwide network of food banks. From May 1 to June 17, Guests
will have the opportunity to donate $1 (or more) to Feeding America when
they check out at Build-A-Bear Workshop stores or online at buildabear.com®.
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world and entertainment destination
website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $394.4 million in fiscal 2011. For more
information, call 888.560.BEAR (2327) or visit the company's
award-winning website at buildabear.com®.
About the Build-A-Bear Workshop Friends Count Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for helping
the company reach these milestones, Build-A-Bear Workshop is hosting a
year-long “Friends Count” celebration. The celebration includes in-store
events and charitable activities. The company is also inviting Guests to
share and read stories about others who have made furry friends at
Build-A-Bear Workshop at the website buildabear.com/stories.
For more information and updates on Build-A-Bear Workshop and the
year-long “Friends Count” initiative visit buildabear.com®.
We would like to thank you for your interest in covering our business.
As you write your story, we would ask that you use our full name:
Build-A-Bear Workshop® and that when
referencing the process of making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop®
should only be used in capital letters to refer to our products and
services and should not be used as a verb.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50260112&lang=en
Source: Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc.
Jill Saunders, 314-423-8000 ext. 5293
Lammert, 314-423-8000 ext. 5379