Build-A-Bear Workshop, Inc. Announces Friendship Forest to Celebrate 10th Anniversary and Earth Day

Build-A-Bear Workshop(R) Will Donate Trees
Guests and Associates Can Participate Too

ST. LOUIS--(BUSINESS WIRE)--April 26, 2007--Build-A-Bear Workshop, Inc. is cele-bear-ating Earth Day and its 10th birthday by announcing a tree-planting partnership with the National Arbor Day Foundation, a nonprofit tree-planting and education organization with nearly a million members nationwide. Build-A-Bear Workshop(R), its Guests, and Bear Builders(TM) can all participate in this tree-mendous new idea called Friendship Forest. To launch the Friendship Forest campaign, the Build-A-Bear Workshop Foundation is donating 10,000 trees to be planted by The Arbor Day Foundation in the United States, Canada and the United Kingdom.

"Our Guests come to Build-A-Bear Workshop to make friendships through their furry friends," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "And we know they also want a friendly environment. What better way to create one than to build forests around the world, especially in areas where trees are a scarce commodity."

Now through August 5, Build-A-Bear Workshop is encouraging Guests and associates to purchase a certificate for $1 US, $1.50 CND, and GBP 1.50 UK at Build-A-Bear Workshop stores and online at www.buildabear.com to have a tree planted in honor of a friend or family member.

The tree certificate will include educational information on the benefits of planting trees and a special Friendship Forest Certificate to pass on to their best friend. Each tree will be planted in the country where the money was raised.

Build-A-Bear Workshop will match each associate donation up to a total of 6,500 trees. If the associate challenge is met, it will result in an additional 13,000 trees added to the Friendship Forest.

Build-A-Bear Workshop will wrap up the tree-planting effort with Friendship Weekend, August 3-5, by thanking Guests for their help in growing the Friendship Forest. A tree certificate will be given away with any purchase (while quantities last).

"Build-A-Bear Workshop's commitment will have a tremendous impact in national forests that are in desperate need of replanting," said John Rosenow, president of the Arbor Day Foundation. "Donations made by the Build-A-Bear Workshop Foundation, Build-A-Bear Workshop, its customers and associates will help restore wildlife habitat, clean the air, protect the soil and waterways and restore national forests in three countries for people to enjoy for generations to come."

The Friendship Forest is part of the 10th anniversary celebration for Build-A-Bear Workshop, called "The Year of Friendship." Throughout 2007, Build-A-Bear Workshop is focusing on charitable giving, building playgrounds in 10 neighborhoods and working with First Book to provide books for children in selected schools as they are visited by the Build-A-Bear Workshop On Tour custom designed mobile store.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 270 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

About the Arbor Day Foundation

The Arbor Day Foundation is a nonprofit environmental and education organization of nearly one million members, with a mission to inspire people to plant, nurture and celebrate trees. More information on the Foundation and its programs can be found at www.arborday.org.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop(R) is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

CONTACT: Build-A-Bear Workshop, Inc.
Crystal Howard, 314-423-8000 ext. 5402
Cell: 314-601-1911
crystalhw@buildabear.com
or
Jill Saunders, 314-423-8000 ext 5293
Cell: 314-422-4523
jills@buildabear.com

SOURCE: Build-A-Bear Workshop, Inc.