Build-A-Bear Workshop(R) Huggable Heroes(R), Maxine Clark, Build-A-Bear Workshop Founder and Chief Executive Bear, and Millicent Williams, Executive Director of Serve DC, to Participate in Mural Painting Project and Book Donation at Leckie Elementary Scho
    Who:         Forty-four young people representing 26 states across the
                 country, Canada, the United Kingdom and France; Maxine Clark,
                 Build-A-Bear Workshop Founder and Chief Executive Bear;
                 Millicent Williams, Executive Director of Serve DC will ... .

    What:        ... participate in a special mural painting community service
                 project at Leckie Elementary school.  In addition, a special
                 donation of books will be made to the Leckie Elementary
                 School library.

    When/Where:  Thursday, July 10, 2008, 10 am - Noon
                 Leckie Elementary School
                 4201 Martin Luther King Jr. Ave, SW
                 Washington, DC 20032

    Visual and Interview Opportunities:
    --    Build-A-Bear Workshop(R) Huggable Heroes(R) participating in the
          painting of a special mural on an inside wall of the elementary
    --    Maxine Clark, Millicent Williams

    Why:  To commemorate the 5th anniversary of the Build-A-Bear Workshop
          Huggable Heroes program, an international program that rewards kids
          for their outstanding acts of generosity and volunteerism, a special
          reunion will be held in Washington, DC, of 31 past and 13 2008
          Huggable Heroes, representing 26 states.  During their visit, they
          will participate in a community service project in conjunction with
          Serve DC, painting a mural at Leckie Elementary School in
          Washington, DC, depicting a playful schoolyard scene.

          In addition, in conjunction with a partnership between Build-A-Bear
          Workshop and First Book, a special donation of $1,000 worth of books
          will be donated to the Leckie Elementary School library in honor of
          the Huggable Heroes.

    About Huggable Heroes(R)

In 2004, Build-A-Bear Workshop(R) launched the Huggable Heroes(R) program, each year searching for and recognizing young people making a difference in their communities. Former Huggable Heroes have been honored for their work with such causes as: raising funds for children's cancer and juvenile diabetes research, helping children in underdeveloped countries and helping animals. Huggable Heroes are young leaders who demonstrate strong levels of kindness, compassion and leadership to help make the world a better place.

From December 7, 2007, through February 8, 2008, Build-A-Bear Workshop accepted nominations for 2008 Huggable Heroes in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. Young people were nominated for their volunteer and community service efforts. Nominations were narrowed down to a field of 120 semi-finalists, 31 finalists and now to 12 Huggable Heroes. In addition, two Build-A-Bear Workshop associates have also been selected as Huggable Heroes.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 375 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, Build-A-Dino(R) stores and friends 2B made(R) doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at and


We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

CONTACTS: Christal Karnaze Wendy Bain
703-615-5763 314-727-5700 x 110 or 314-323-5835 (cell)