|Build-A-Bear Workshop® Opening Store in Charlottesville Fashion Square in Charlottesville|
ST. LOUIS (July 10, 2007) — Build-A-Bear Workshop®, Where Best Friends Are Made®, is scheduled to opening a new location in Charlottesville, VA., at Charlottesville Fashion Square on Friday, Aug. 3. Build-A-Bear Workshop is thrilled to be opening at Charlottesville Fashion Square and to offer Guests a unique and exciting entertainment retail experience.
Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals. When Guests visit a Build-A-Bear Workshop store, they enter a lighthearted teddy-bear-themed environment consisting of eight bear-making stations. Guests choose from over 30 stuffed animals to make. They stuff their new friend, add a heart – a Build-A-Bear Workshop trademark - filled with wishes, and add personality with hundreds of outfits and accessories.
Founder and Chief Executive Bear, Maxine Clark, knows what families want in a shopping experience, and the store is her response to happy memories of shopping as a child. The Build-A-Bear Workshop innovative store concept takes children's interactive entertainment retailing to a new level, combining the process of making your own stuffed animal with an exciting atmosphere. “We've created a unique retail experience by putting the heart back into retailing and putting our Guests at the center of every aspect of our business,” said Clark.
As Guests enter a Build-A-Bear Workshop store they are introduced to a variety of stuffed animals including bears, dogs, cats, bunnies, monkeys and a series of Beary Limited™ edition Collectibear® animals. Build-A-Bear Workshop stuffed animals are very affordable, ranging in price from $10-$25.
Clark looks forward to opening in Charlottesville. She notes, “Our plan is always to open in the premier malls across the country, and we will continue this approach as we open at Charlottesville Fashion Square. We have hundreds of Guests who have visited our stores and personally written to me requesting a Build-A-Bear Workshop® store in Charlottesville and we look forward to sharing teddy bear hugs with the children and families there,” said Clark.
In addition to the cause-related animals, Build-A-Bear Workshop launched the Huggable Heroes® program in 2004 as a way to recognize and honor young people that have impacted their own neighborhoods, schools and communities by giving of themselves to others. It is a program that empowers and inspires children to get involved as Build-A-Bear Workshop believes that young people can affect change.
About Build-A-Bear Workshop, Inc.
Build A Bear Workshop is our well-known trade name and our registered trademark of Build A Bear Retail Management, Inc.
Build A Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.