|Build-A-Bear Workshop® Cele-bear-ates 10th Birthday With the Making of Its 50 Millionth Furry Friend|
Milestone is reached near halfway mark of Year of Friendship focusing on literacy, the environment and helping disadvantaged children
ST. LOUIS (July 12, 2007) - Build-A-Bear Workshop® reached a major milestone with the making of its 50 millionth furry friend. Kim Nguyen was celebrating her daughter's birthday at the Build-A-Bear Workshop store located at Danbury Fair Mall in Connecticut when she discovered that her Pink Cuddles Teddy, which she dressed in the Rose Fairy outfit, was the 50 millionth furry friend.
“We were so excited…we've never won anything,” exclaimed Ms. Nguyen. “My daughter was having a great time with her friends celebrating her birthday, when we were delighted to hear our bear was the 50 millionth one—making it even more special.”
The big moment arrived nearly halfway through The Year of Friendship, year-long activities cele-bear-ating the 10th birthday of Build-A-Bear Workshop.
Every Friend Is Special
Ms. Nguyen and her party Guests will receive a 2007 Year of Friendship goody bag and Bear Buck$® gift card valued at $50 to mark the occasion. The 50 millionth furry friend will be mentioned on www.buildabear.com.
The first furry friend was made in October 1997 in the Saint Louis Galleria where Maxine Clark, introduced a new retailing concept. Teddy bears have long been great friends for kids from 3 to 103. But Build-A-Bear Workshop is the best place where you can experience making your own stuffed animal and participate in a special heart ceremony to bring your new friend to life. The idea captured the hearts of consumers both young and young at heart. Build-A-Bear Workshop now operates over 275 stores in the United States, Canada, United Kingdom and Ireland, with franchise stores in Europe, Asia, Africa and Australia.
That love can now be measured. If you were to take one of the store's 16-inch bears and lay 50 million of them end to end, they would reach from the North Pole to the South Pole. They would also cover the distance between New York and Los Angeles more than five times.
Year of Friendship
About Build-A-Bear Workshop, Inc.
Build A Bear Workshop is our well-known trade name and our registered trademark of Build A Bear Retail Management, Inc. Build A Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.
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