Press Release

ST. LOUIS, Apr 03, 2007 (BUSINESS WIRE) -- Build-A-Bear Workshop(R) and Major League Baseball(R) Properties are teaming up to play ball again this year by giving fans across the country more ways to support their favorite teams. For the first time ever, Guests who visit any participating Build-A-Bear Workshop store can enter for a chance to win tickets to Game 1 of the 2007 World Series(R) or a secondary prize of the entire assortment of the make-your-own MLB(R) Mascot collection, available exclusively at Build-A-Bear Workshop ballpark stores.

Guests can register for the sweepstakes at any participating Build-A-Bear Workshop store or any of the company's in-stadium stores beginning March 19-April 9. The in-stadium stores carry a full line of new and officially licensed MLB stuffed animals, branded team mascots and bear-sized clothing and accessories.

In-stadium store locations:

-- Make Your Own Phanatic(TM) at Citizens Bank Park(TM) in Philadelphia

-- Make Your Own Gapper(TM) at Great American Ball Park(TM) in Cincinnati

-- Make Your Own Slider(TM) at Jacobs Field(TM) in Cleveland

-- Make Your Own San Francisco Giants (TM)Mascot at AT&T Park(TM) in San Francisco

-- Make Your Own Fredbird(TM) at Busch Stadium(TM) in St. Louis

Make-your-own stuffed animals range from $18-$24 and can be geared up in officially licensed, team specific clothing. New for 2007, the Make Your Own Fredbird(TM) store will carry World Series(R) Fredbird(TM), wearing an individually numbered collector's medallion. All five stores will offer an updated cuddly Ballpark Bear with the stadium logo on its paw. Arriving in May, stores will offer their first ever Tie Dye Teddy branded to the team. Outfits range from $6-$15 and new additions this year include a team letterman jacket, rhinestone tops, pink tie dye clothes and stylish pajamas with matching mascot slippers! Fans can celebrate the first pitch with 2007 Opening Day match-up logo tees for their furry friend.

"Major League Baseball games are destinations for family fun and at Build-A-Bear Workshop it is important for us to be where families go to have fun. Our ballpark stores include the same experience and interaction of our mall-based stores and we are excited about continuing to share new opportunities for baseball fans to show their team spirit each season," said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop.

In addition to the five stadium stores, Build-A-Bear Workshop is stepping up to the plate with plush promotional giveaway items for nine teams. Young fans will receive an exclusive stuffed animal that will only be available at the ballpark on specific dates.

San Francisco Giants(TM)

-- Saturday, April 7

Kansas City Royals(TM)

-- Sunday, April 8

-- Sunday, May 6

-- Sunday, July 8

Pittsburgh Pirates(TM)

-- Sunday, May 13

-- Sunday, September 9

Philadelphia Phillies(TM)

-- Friday, June 1

Cincinnati Reds(TM)

-- Sunday, July 8

Oakland A's(TM)

-- Sunday, July 8

Chicago Cubs(TM)

-- Thursday, July 19

-- Thursday, August 2

St. Louis Cardinals(TM)

-- Sunday, August 12

New York Mets(TM)

-- Saturday, August 25

"Baseball is a tradition and part of the American landscape as are stuffed animals and that is one reason why our game day partnerships with numerous teams have been so successful," said Clark. "These special team giveaways create thousands of smiles and young fans are given yet another way to express their team spirit. Coupled with our Major League Baseball licensed merchandise available in all Build-A-Bear Workshop stores, baseball fans have many personal and creative ways to support their favorite team."

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 270 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com

Editor's Note - Photographs of Major League Baseball licensed stadium store merchandise and game day promotional merchandise are available.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build".

Build-A-Bear Workshop(R) is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. MLB.com

BUILD-A-BEAR WORKSHOP(R) WORLD'S SERIES FEVER SWEEPSTAKES

NO PURCHASE NECESSARY. Purchase will not increase your chance of winning. Many will enter, few will win. Certain restrictions apply. See official rules for details.

Void where prohibited. Open to legal residents of the United States, Puerto Rico and Canada. Sweepstakes begins 3/19/2007. Deposit entries must be received by 4/9/2007. Mailed entries must be postmarked by 4/9/2007 and received by 4/14/2007. If entrant is under the age of 21 as of start of program, parent/legal guardian must sign entry form. Potential Canadian winners must correctly answer a skill-testing question. Total approx. retail value of all prizes is $12,750 USD ($14,153 CAN). Prizes subject to availability. Odds of winning depend upon the number of eligible entries received. Other restrictions may apply; see Official Rules for details. Official Rules and entry forms are available at participating Build-A-Bear Workshop(R) stores (while supplies last) and at www.buildabear.com. Sweepstakes not produced or executed by any MLB(R) Entity.

Sponsor: Build-A-Bear Workshop, Inc. 1954 Innerbelt Business Center Drive, St. Louis, MO 63114-5760, USA.

SOURCE: Build-A-Bear Workshop

Build-A-Bear Workshop
Crystal Howard, 314-423-8000 ext. 5402
314-601-1911
crystalhw@buildabear.com
or
Carrie Stindel, 314-423-8000 ext. 5427
314-303-6996
carries@buildabear.com