Press Release

In cele-bear-ation of NEA's Read Across America day and Cat in the Hat's 50th Birthday

ST. LOUIS--(BUSINESS WIRE)--Feb. 27, 2007--Build-A-Bear Workshop(R) is participating in Project 236 - a National Read Aloud event - in support of the National Education Association's (NEA) Read Across America day and Cat in the Hat's 50th birthday. All North American Build-A-Bear Workshop stores will be hosting a reading of Cat in the Hat on March 2 at 2:36 p.m.

Also on March 2, Build-A-Bear Workshop is launching a make-your-own Cat in the Hat furry friend. For every purchase of Make-Your-Own Cat in the Hat through March 2 - 23, Build-A-Bear Workshop and Dr. Seuss Enterprises will donate a portion of the proceeds to First Book(R) to provide new books to children from low-income families.

"We're beary proud to partner with Dr. Seuss, First Book(R) and NEA on this national literacy event," said Maxine Clark, Build-A-Bear Workshop Founder and Chief Executive Bear. "Children's literacy has been, and continues to be, a cause that we strongly support and one that is important to our Guests. We are excited to sponsor this event in our stores and to encourage everyone to read."

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 270 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop(R) the leader in interactive retail. In November 2004, the company expanded its concept from stuffed animals to dolls with the opening of is first friends2Bmade(R) stores, where Guests can make their own doll friends.

Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888-560 BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

About First Book

First Book is an international nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. Through hundreds of local Advisory Boards, the First Book National Book Bank, and the First Book Marketplace, the organization provides an ongoing supply of new books to children participating in community-based mentoring, tutoring, and family literacy programs. First Book has provided more than 46 million new books to children in need in thousands of communities nationwide. For more information about First Book, please visit www.FirstBook.org or call 866-393-1222.

About NEA

The National Education Association is the nation's largest professional employee organization, representing 3.2 million elementary and secondary teachers, higher education faculty, education support professionals, school administrators, retired educators and students preparing to become teachers.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc. Build-A-Bear Workshop(R) should only be used in capital letters to refer to our products and services and should not be used as a verb.

CONTACT: Build-A-Bear Workshop Katy Lachky, 314-423-8000, ext. 5379 314-283-3122 katyl@buildabear.com or Jill Saunders, 314-423-8000, ext. 5293 314-422-4523 jills@buildabear.com SOURCE: Build-A-Bear Workshop