Press Release

ST LOUIS, Jan 24, 2007 (BUSINESS WIRE) -- Do you want to get your loved one something unique this Valentine's Day? At Build-A-Bear Workshop(R) Guests can make something for everyone on their list. Build-A-Bear Workshop not only offers a variety of make-your-own stuffed animals, outfits and accessories to choose from, but provides Guests the chance to express their Valentine's Day wishes in a unique and very personal way.

If your sweetheart is a sports fanatic, you can get NFL officially licensed bear-sized uniforms, jerseys and caps for their favorite teams and gear for every type of fan. You can also get NFC and AFC champion wear for your bear. If you have a loved one in the military, you can personalize a furry friend by dressing it in a Marine, Navy or Air Force dress uniform or a camouflage outfit. If you want to spend some quality time with your kids this Valentine's Day, give them a Bear Buck$(R) gift card and let them make and personalize their own furry friend!

While making furry friends at Build-A-Bear Workshop, Guests have the opportunity to give their stuffed animal a personality all its own by adding a red satin heart and making a very special wish for their new furry friend. Guests can even personalize their animal further with an "I Love You" sound or with their very own recorded message.

This Valentine's Day Build-A-Bear Workshop is featuring a NEW loveable friend - Sweet Hugs & Kisses Teddy, sending this Beary Limited(TM) edition Collectibear(R) friend is the pawfect way to spread Valentine's Day love.

Not only can Guests make the perfect Valentine's Day stuffed animal for friends and family, they can also make a difference in their communities. When Guests purchase any of the Build-A-Bear Workshop(R) cause animals, which include Champ - A Champion Fur Kids, Read Teddy(R), Bearemy's Kennel Pals(R) friends, and World Wildlife Fund Collectibear(R) friends, a portion of the proceeds go directly to charitable organizations.

According to Build-A-Bear Workshop Founder and Chief Executive Bear, Maxine Clark, one of the best parts about making a stuffed animal at Build-A-Bear Workshop is the encouragement Guests receive to use their imagination and creativity as they move through the eight bear-making stations. "Guests of all ages will enjoy our highly personalized, thoughtful gifts," added Clark. "Whether it's your first Valentine's Day together or your 50th, you can find a special gift at Build-A-Bear Workshop."

For more information about Build-A-Bear Workshop or to view special Valentine's Day merchandise offered at Build-A-Bear Workshop, visit www.buildabear.com.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 270 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop(R) the leader in interactive retail. In November 2004, the company expanded its concept from stuffed animals to dolls with the opening of is first friends2Bmade(R) stores, where Guests can make their own doll friends. Build-A-Bear Workshop (NYSE:BBW) posted total revenue of $362 million in fiscal 2005. For more information, call 888-560 BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story we would like to ask that you use our full Name: Build-A-Bear Workshop(R) and that when referencing the process of making stuffed animals you use the word "make" not "build".

SOURCE: Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc.
Katy Lachky, 314-423-8000 ext 5379
314-283-3122 cell
katyl@buildabear.com
or
Jill Saunders, 314-423-8000 ext 5293
314-422-4523 cell
jills@buildabear.com