Press Release

Build-A-Bear Workshop, Inc. to Present at A.G. Edwards Investor Conference

ST. LOUIS--(BUSINESS WIRE)--Jan. 18, 2007--Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive entertainment retailer of customized stuffed animals, announced today that Dave Finnegan, the Company's chief information bear, will present at the A.G. Edwards Retailing Conference 2007: The Technological Imperative, on Tuesday, January 23 at 11:00 a.m. EST.

The Build-A-Bear Workshop presentation will be available via live webcast at http://ir.buildabear.com. A replay of the webcast will be available for three months following the live discussion.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 260 stores in the United States, Canada, the United Kingdom and Ireland. The addition of franchise stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $362 million in fiscal 2005. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

CONTACT: Build-A-Bear Workshop, Inc., St. Louis
Investors:
Molly Salky, 314-423-8000 ext. 5353
or
Media:
Jill Saunders, 314-423-8000 ext. 5293

SOURCE: Build-A-Bear Workshop, Inc.