Press Release

Build-A-Bear Workshop, Inc. to Announce 2005 Fourth Quarter and Full Year Financial Results on February 16

ST. LOUIS--(BUSINESS WIRE)--Jan. 31, 2006--Build-A-Bear Workshop, Inc. (NYSE: BBW), an interactive, entertainment retailer of customized stuffed animals, will announce fiscal 2005 fourth quarter (13 weeks ended December 31, 2005) and full year financial results on February 16, 2006 prior to the opening of trading on the New York Stock Exchange. The company will host a conference call to discuss the results and provide guidance for fiscal 2006 results at 10:00 a.m. EST on February 16, 2006.

The dial-in number for the live conference call is (617) 597-5379. No access code is required.

Build-A-Bear Workshop will broadcast the conference call over the Internet via webcast. The webcast will be accessible through the Investor Relations page of Build-A-Bear Workshop's corporate web site, http://ir.buildabear.com. Participants are encouraged to log on to the webcast approximately 15 minutes in advance of the scheduled start time of the call.

Following the live call, replays will be made available on the Internet and via telephone. A replay of the webcast will be posted on http://ir.buildabear.com approximately two hours after the completion of the call and will remain available until our next quarterly conference call. To access the telephone replay dial (617) 801-6888. The access code is 90662475. The telephone replay will be available from noon on February 16, 2006 to 11:59 p.m. on March 2, 2006.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own-stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 200 stores in the United States and Canada. The addition of stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in the teddy bear business. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, which feature doll making. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $302 million in fiscal 2004. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

CONTACT: Build-A-Bear Workshop, Inc., St. Louis
Investors:
Molly Salky, 314-423-8000 x5353
or
Media:
Jill Saunders, 314-423-8000 x5293

SOURCE: Build-A-Bear Workshop, Inc.