Press Release

Build-A-Bear Workshop, Inc. to Present at A.G. Edwards Investor Conference

ST. LOUIS--(BUSINESS WIRE)--Jan. 19, 2006--Build-A-Bear Workshop, Inc. (NYSE:BBW), an interactive entertainment retailer of customized stuffed animals, announced today that Dave Finnegan, the Company's chief technology officer, will present at the A.G. Edwards Retailing Conference 2006: The Technological Imperative, on Tuesday, January 24 at 7:30 a.m. EST.

The Build-A-Bear Workshop presentation will be available via live webcast at http://ir.buildabear.com. A replay of the webcast will be available for three months following the live discussion.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own-stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 200 stores in the United States and Canada. The addition of stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in the teddy bear business. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, which feature doll making. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $302 million in fiscal 2004. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

CONTACT: Build-A-Bear Workshop, Inc.
Investors:
Molly Salky, 314-423-8000 x5353
or
Media:
Jill Saunders, 314-423-8000 x5293

SOURCE: Build-A-Bear Workshop, Inc.