Press Release

ST. LOUIS--(BUSINESS WIRE)--Nov. 28, 2005--Build-A-Bear Workshop, Inc. (NYSE:BBW), announced today that Maxine Clark, the Company's chairman and chief executive bear and Barry Erdos, president and chief operating officer bear, will present at the JPMorgan Consumer & Retail Holiday Conference on Tuesday, November 29, at 10:40 a.m. EDT.

The Build-A-Bear Workshop presentation will be available via live webcast at http://ir.buildabear.com. Following the live discussion, a replay of the webcasts will be available for three months.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc., is the only global company that offers an interactive make-you-own-stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 200 stores in the United States and Canada. The addition of stores in Europe, Asia and Australia make Build-A-Bear Workshop the leader in the teddy bear business. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made(R) stores, which feature doll making. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $302 million in fiscal 2004. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at www.buildabear.com and www.friends2bmade.com.

CONTACT: Build-A-Bear Workshop Inc., St. Louis
Investors: Molly Salky, 314-423-8000 Ext. 5353
or
Media: Jill Saunders, 314-423-8000 Ext. 5293

SOURCE: Build-A-Bear Workshop, Inc.