Press Release

St. Louis, MO (September 15, 2005) –Build-A-Bear Workshop® (NYSE: BBW), and friends 2B made® have been awarded an Outstanding Website WebAward in the 2005 WebAward Competition. The WebAwards, which is in its 9th year, is an awards competition run by the Web Marketing Association that recognizes outstanding corporate websites. Based on feedback from the Web Marketing Association, judges of the competition felt that the Build-A-Bear Workshop website was very colorful, well-constructed, had a great layout and offered good navigation throughout the site.

“We feel very honored that both Build-A-Bear Workshop and friends 2B made have been recognized for this award. When Guests visit a Build-A-Bear Workshop or friends 2B made store they are enter into playful environments where they have the opportunity to make their very own furry friends and dolls. It is our goal to make sure Guests feel the same level of interaction when they visit our websites that they are accustomed to experiencing when they visit our stores,” said Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop. “It is very important to Build-A-Bear Workshop and friends 2B made to keep our Guests informed through our websites and make sure they can easily get the information for which they are looking.”

Every year, the WebAward entries are judged against a standard of excellence and have to meet a minimum score to qualify for the award. The judges represent a wide variety of relevant disciplines including members of the media, site designers, advertising executives content providers and webmasters. This year the website entries were judged by seven criteria which included: design, innovation, content, technology, interactivity, copywriting, and easy of use.

The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and corporate web development. This organization consists of internet marketing, advertising, public relations and design professionals from around the country who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate websites.

friends 2B made® is one the newest concept launches from Build-A-Bear Workshop®, the entertainment mall-based retail leader. The new doll product line offers Guests not only the chance to create their very own fashionable friends but also gives them the opportunity to discover a special personality for their very own doll! Throughout this interactive process, Guests have the opportunity to create an emotional bond with their doll and have fun choosing from hip fashions and accessories. With sparkly eyes, manicured toes, super hair and most importantly a friendship to last a lifetime, these dolls are the most wonderful friends a girl could ever wish for! Each outfit comes with 2 free charms, one for the Guest and one for the Guest's new doll, enhancing their collectibility and stylish fun! With this new line of products, the brand continues to offer the highest quality merchandise, marketing and customer service that the Build-A-Bear Workshop brand has established. The merchandise is also value priced with dolls at $12, accessories ranging from $2-$5 and complete outfits from $8-$15. Friends 2B made won the Chain Store Age 2004 Retail Store of the Year Design Competition-First Prize: Exterior-In-Line Store Category.

Build-A-Bear Workshop, Inc. (NYSE: BBW), with fiscal 2004 total revenue of $302 million, is the only national company that offers Guests an interactive make-your-own- stuffed animal retail-entertainment experience. The first store opened in St. Louis in 1997; the company currently operates over 190 stores in the United States and Canada. With the opening of its store in Sheffield, England, in the fall of 2003 and the addition of international stores in Japan, Denmark, Australia, South Korea and France, Build-A-Bear Workshop® has become the global leader in the teddy bear business. In November 2004, the company opened two friends 2B made® stores, the newest concept based on the doll-making experience. For more information about the company and its products, call 888.560.BEAR (2327) or visit the company's award-winning web site at www.buildabear.com or www.friends2Bmade.com

TRADEMARKS
We would like to thank you for your interest in covering our business. As you write your story we would like to ask that you use our full Name: Build-A-Bear Workshop® and that when referencing the process of making stuffed animals you use the word “make” not “build”.

Build-A-Bear Workshop® is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop® should only be used in capital letters to refer to our products and services and should not be used as a verb.

Contact:
Jennifer Mansell
314.423.8000 ext 5402
414.801.1146 cell
jenniferm@buildabear.com

Shawn Bertani
314.423.8000 ext 5402
314.452.6391 cell
shawnb@buildabear.com