Press Release

SATELLITE MEDIA ALERT: Build-A-Bear Workshop(R) Celebrates the Grand Opening of its Biggest Store in the World With Olympic Gold Medal-Winner Dominique Dawes, Actor Marc John Jeffries and The 2005 Huggable Heroes(TM)

Build-A-Bear Workshop Unveils First Officially Licensed FDNY and NYPD Uniforms for Furry Friends


    WHO:        Dominique Dawes, Olympic Gold Medalist
                Marc John Jeffries, television and movie actor will serve as
                  Master of Ceremonies
                Maxine Clark, Build-A-Bear Workshop Founder and Chief
                  Executive Bear
                Lloyd Haymes, Director of Licensing - New York City Marketing
                  Development Corporation
                2005 Huggable Heroes

    WHAT:       Build-A-Bear Workshop, the global leader in the teddy bear
                business, will open the doors to the biggest Build-A-Bear
                Workshop store in the world -- right in the heart of New
                York's Fifth Avenue.

                At the grand opening celebration, the City of New York will
                join Build-A-Bear Workshop in unveiling the City's first-ever
                licensed products -- bear-sized New York Police Department and
                Fire Department of New York uniforms!  In addition,
                Build-A-Bear Workshop will introduce this year's Huggable
                Heroes(TM) -- kids who are being recognized for going to
                extraordinary lengths to make life better for others.

    WHEN:       Friday, July 8th
                1:30pm -- 2:00pm Eastern Time

    SATELLITE
    COORDINATES:    IA6
                    Transponder C-16
                    93 degrees West
                    Downlink freq 4020 H

    VIDEO HIGHLIGHTS INCLUDE:
                -- Exteriors and interiors of Build-A-Bear Workshop(R) Fifth
                   Avenue store
                -- Children making bears, including touching "heart" ceremony
                -- Bears wearing I HEART NY t-shirts
                -- Bears wearing NFL, NBA, NHL, and MLB licensed uniforms
                -- Fureign Friends line (international bear costumes)
                -- Bearemy, the Build-A-Bear Mascot, hugging children

    INTERVIEW HIGHLIGHTS INCLUDE:
                -- Children talking about their first visit to the largest
                   Build-A-Bear Workshop(R) in the world.
                -- Actor Marc John Jeffries, Master of Ceremonies, welcoming
                   guests to the grand opening celebration.
                -- Olympic Gold Medalist Dominique Dawes thanking the Huggable
                   Heroes for their work.
                -- Build-A-Bear Workshop(R) Founder and Chief Executive Bear
                   Maxine Clark sharing the excitement of opening Build-A-Bear
                   Workshop(R) in the most exciting city in the world.


                               Please contact:
     Kelly McMahon 314.863.3033 or via email at kmcmahon@kaminerandco.com
   Becky Reichardt 314.863.3033 or via email at breichardt@kaminerandco.com

SOURCE Build-A-Bear Workshop

PRNewswire -- July 8