Press Release

ST. LOUIS, MO (February 28, 2005) — Teddy bears ride in style as Build-A-Bear Workshop® puts their interactive bear-making experience on wheels and travels to beautiful Miami to be a part of the fun at the Miami Dade County Fair! Throughout this year, the award winning make-your-own stuffed animal retailer will bring Build-A-Bear Workshop On Tour, a traveling Build-A-Bear Workshop store, to fairs, sporting and entertainment venues throughout the country.

As the tour crosses the country, Guests are able to share the fun of creating a special memory with their family and friends as they make their new stuffed animal. “We wanted to create a store that could bring the experience and interaction of our mall-based stores to places where families go to have fun,” said Maxine Clark, Founder and Chief Executive Bear of Build-A-Bear Workshop. “Build-A-Bear Workshop On Tour has successfully shared many smiles and warmed thousands of hearts!”

Build-A-Bear Workshop On Tour, was recently recognized as the “Best Non-Food Vendor” while visiting the South Florida Fair. According to Theresa M. Agricola, Sponsorship Development Manager at the South Florida Fair, “Build-A-Bear Workshop On Tour had the “look” and “feel” and the friendliest people!” Build-A-Bear Workshop On Tour was recognized based on several factors such as, store cleanliness and character, employee helpfulness and friendliness, and the enjoyment of the fairgoers.

Add one/ Build-A-Bear Workshop® On Tour to Miami Dade County Fair

Just like in a mall-based store, Guests who visit Build-A-Bear Workshop On Tour are encouraged to use their imagination as they make their own stuffed animal while at one of their favorite events in Florida! Guests at Miami Dade County Fair will be able to choose from several animals ranging in price from $10 - $25. Such animals include Bearemy®, the Build-A-Bear Workshop mascot, Lil' Carmel Cub, Marvelous Monkey, Shaggy Teddy, Border Collie and more. Guests will also have the chance to personalize their new furry friend by choosing from a variety of bear-sized clothing and accessories, such as special Florida State and University of Florida bear-sized tees, and Florida Marlins bear-sized ringer tees.

Build-A-Bear Workshop On Tour Store Hours at Miami Dade County Fair:
Thursday, March 17, 2005 – Sunday, April 3, 2005
Monday – Friday 3 p.m. – 12 a.m.
Saturday – Sunday 10 a.m. – 12 a.m.

Special Early Opening Dates:
Friday March 18, 12 p.m. – 12 a.m.
Friday March 25, 12 p.m. – 12 a.m.

About Build-A-Bear Workshop:
Build-A-Bear Workshop (NYSE: BBW) is the leading and only national company providing a make-your-own stuffed animal interactive entertainment retail experience. The first store opened in St. Louis in 1997 and as of January 2005 the company operated 170 stores in 40 states and Canada. With the opening of its international store in Sheffield, England in the fall of 2003 and the addition of international stores in Japan, Denmark and Australia in 2004, Build-A-Bear Workshop has become the global leader in the teddy bear business. Over 25 million stuffed animals have been sold world wide since 1997. In November 2004, the company also opened two friends 2B made® stores, the newest concept launch from Build-A-Bear Workshop. For more information about the company and its products call (888) 560-BEAR (2327) or visit the company's award-winning website at www.buildabear.com.

For more information, contact:
Carrie Stindel
314.423.8000 Ext. 5427
314.303.6996 cell
carries@buildabear.com

Jennifer Mansell
314.423.8000 Ext. 5402
414.801.1146 cell
jenniferm@buildabear.com