Press Release

St. Louis, MO (October 19, 2004) - On October 9th, one very lucky Guest from each Build-A-Bear Workshop® store throughout the U.S. and Canada had a Cub Condo® carrying case and 60 seconds, to run through the store and collect as much merchandise for themselves as they could.

Mara Campbell, the winner from the Build-A-Bear Workshop store, located at The Mall at Fairfield Commons, had others in mind while running through the store. On Wednesday, October 20th, Mara and her sister, Alyssa, will be donating the bears to young patients at Children's Medical Center in Dayton, Ohio. The Build-A-Bear Workshop Mascot, Bearemy, will accompany the girls when they deliver these special bears to the children.

According to their mother, Debbie Campbell, Mara was extremely excited about winning the contest and immediately both girls were thinking of ways these bears could help other children in need. "I didn't want to keep them for myself. I wanted to share them with other children," said Mara.

Build-A-Bear Workshop® is an interactive, entertainment, mall-based retailer that invites Guests of all ages to create their own customized stuffed animals through an exciting bear-making process. The first store opened in St. Louis, Missouri, in 1997, and the company now operates over 160 locations in the USA with four stores in Canada. Build-A-Bear Workshop opened its first international store in Sheffield, England in the fall of 2003, added additional international stores in Japan, Korea, Denmark and Australia in 2004 and plans to open stores in France and Taiwan in 2005 making it the global leader in the teddy bear business. Based on a survey compiled by Shopping Centers Today, a publication of the International Council of Shopping Centers (ICSC), Build-A-Bear Workshop was one of six retailers chosen and presented with the ICSC "2004 Hot Retailer Award". For more information on the company and its products call (877) 789-BEAR (2327) or visit the company's award-winning web site at www.buildabear.com.