Press Release
BUILD-A-BEAR WORKSHOP® AND WORLD WILDLIFE FUND "MAKING FRIENDS THAT MAKE A DIFFERENCE" - Introduces the beary limited edition Lion,fourth animal in series!
For each Lion sold, Build-A-Bear Workshop will donate one dollar to WWF to support its efforts to protect the world's endangered animals and their habitats. In cele-bear-ation of the Lion arrival Build-A-Bear will double the donation to WWF for every Lion sold on August 16th and August 17th. That means that Build-A-Bear Workshop will donate two dollars instead of one dollar to WWF every time someone purchases a Lion during this weekend only.
The partnership between Build-A-Bear Workshop and WWF is in its fourth year
and has well exceeded Build-A-Bear Workshop's expectations to WWF through sales
of the first three stuffed animals in the series of endangered animals, the
Giant Panda, the Bengal Tiger, and the Leopard.
Commenting on the partnership with WWF, Maxine Clark, Chief Executive Bear of
Build-A-Bear Workshop said, "We are happy and honored to continue this
program for the fourth year in a row and to be a part of this effort that benefits
World Wildlife Fund. The responses of our Guests, of all ages, tell us that
they care as much as we do about animals that are threatened across the world.
This is an important cause and thanks to our Guests during this past year, we
are very pleased to be able to continue our alliance with WWF and to help generate
more funds and awareness for the conservation work they do."
The lion will be available for $25, and each one will wear a collector's medallion featuring WWF's logo. Each Guest who purchases a lion will also receive a numbered Certificate of Authenticity by mail. The WWF partnership is also extended to the web which can be reached at www.buildabear.com.
About World Wildlife Fund
Known worldwide by its panda logo, WWF is dedicated to protecting the world's
wildlife and wildlands. With over one million members in the United States alone,
WWF leads conservation efforts around the globe. Since its founding in 1961,
WWF has helped establish or manage nearly 500 Parks and reserves worldwide,
effectively safeguarding thousands of acres of wildlife habitat on five continents.
For more information about WWF, visit www.worldwildlife.org or call (800) CALL-WWF.
About Build-A-Bear Workshop®
Build-A-Bear Workshop is an interactive, entertainment retailer that invites
Guests of all ages to create their own customized stuffed animals. The company
currently operates 135 stores in 35 states, including a very successful e-commerce
business and will have over 150 locations in the USA including four stores in
Canada by the end of 2003. Build-A-Bear Workshop is the innovator and leader
of the make-your-own stuffed animal concept for mall-based retailing. The premier
store opened in St. Louis, Missouri in October 1997. For more information, call
888/560-BEAR or visit the company's award-winning Web site at www.buildabear.com.