Press Release

Add A Personal Touch With A One-Of-A-Kind Holiday Gift At Build-A-Bear Workshop,® Where Best Gifts Are MadeTM

St. Louis, MO (November 7, 2003) - Build-A-Bear Workshop offers the pawfect solution for holiday shoppers looking for a special, one-of-a-kind gift. Visit any Build-A-Bear Workshop store, or www.buildabear.com, to create a personalized stuffed animal that will put a smile on the faces of loved ones this season.

The Build-A-Bear Workshop experience allows a gift-giver to customize a stuffed animal, or furry friend, to fit the personality and interests of anyone on a holiday gift list. Something magical happens when you visit a Build-A-Bear Workshop store, you discover the fun of creating something new," said Build-A-Bear Workshop Chief Executive Bear Maxine Clark. "Whether that special person on your list is three to 103, you can create a one-of-a-kind gift that will bring a smile to their face and joy to your heart."

At Build-A-Bear Workshop, the pawfect gift starts by choosing a special furry friend from a selection of more than 30 animals.

Teddy Bears: Choose from more than a dozen cute and cuddly bears including Curly Bear ($15), Kuddly Koala® ($12), Polar Bear ($25) and the always lovable Classic Brown Teddy ($12).
Jungle Friends: Adventurous types can pick from Marvelous Monkey ($18), Beary LimitedTM Edition World Wildlife Fund Lion ($25) and Leopard ($25).
Other Furry Friends: Select from bunnies, Floppy Pony ($18), Pudgie Pig ($18), and a litter of cuddly puppies including Beagle, Golden Retriever and Black Labrador (all $22).

Once the pawfect animal is made, the next step is to dress it in the beary latest furry fashions. There are hundreds of apparel and accessory combinations from which to choose.

Trendy and Cool Fashions: For those into the latest trends, you won't want to miss out on the newest hits at Build-A-Bear Workshop including the Unicorn ($20) and Pink Poodle ($20) stuffed animals and Delightful Diva outfit. These new additions to the Build-A-Bear Workshop family can be outfitted in the latest styles including iron on initial tee shirt, sparkle jogging outfit and sherpa winter jacket.
Professional Bears: For the career-minded person, dress their animal in clothing reflecting their own special focus including scrubs with mask and shoes, firefighter gear, police uniform and corporate wear.
Nature Lover: If your recipient would rather spend time outside with Mother Nature, dress their animal in rugged outdoor attire or a camping outfit. Also, don't forget to include the Build-A-Bear Workshop camping backpack and campfire set specially made for a new furry friend.

Build-A-Bear Workshop custom gift

Sports Fan: Create a stuffed animal to show off this fan's favorite sport. From official NBA and WNBA uniforms and team jerseys to baseball uniforms, football uniforms, hockey uniforms and soccer gear, there's something for every sports fanatic.
Holiday Spirit: Nothing captures the essence of the holiday quite like Santa Bear, Mrs. Claus and Angel Teddy. Offer the one you love a touch of the holiday spirit they will enjoy year round.
From the Heart: Personalize the fashions you select by including embroidery - a name, a special date, a sports number or your own particular thoughts. To really make your animal one-of-a kind, add a Build-A-SoundTM recording a special heart-felt message that makes your new furry friend truly unique.

Build-A-Bear Workshop, Where Best Gifts Are MadeTM, is the innovator and leader of the make-your-own-stuffed-animal concept for mall-based retailing and operates a very successful e-commerce business. By the end of 2003 there will be more than 150 locations in the USA including four stores in Canada. Build-A-Bear Workshop aims to establish a global brand over the next five years, with franchise plans across Europe, the Middle East and the Far East. For more information, call (888) 560-BEAR (2327) or visit the company's Web site at www.buildabear.com.