Press Release

BUILD-A-BEAR WORKSHOP™ Love Stuff Fur Your Honey... In the Teddy Bear Centennial 2002

ST. LOUIS-(January 9, 2002)- Build-A-Bear Workshop™ , in the year of the Teddy Bear Centennial, is Love Stuff Headquarters™. Where else can you choose the perfect cuddly animal, stuff it with a special heart that contains your wishes and all your love - and then give it one last hug before you give it to your sweetheart.

Teddy Bears are the gift of the season and we all know someone special on our Valentine's list who could use the extra warm wishes that a teddy bear is so good at giving. Teddy bears and Valentines Day go together like hugs and kisses.

So, bear your heart with our NEW loveable friend - Valentine Cub 2002! A Limited Edition Collectibear®, this snow-white friend shows its heart inside and out, even on its paws. Make a friend who's sweeter than honey!

Red-hot fashions like our bear-utiful 3 pc. Valentine Dress with an ear bow and heart necklace are sure to be a hit with the honeys! Also, our Hibernities™ Collection takes a leap to the romantic side with the introduction of our 3 pc. Robe, Nightgown, & Slipper Set for her and Satin Boxers for him - sizzling!

As always our Love Stuff accessories are adorable! The Cupid Set with Feather Wings and Special Delivery Set are great additions to any furry friend.

Come to any Build-A-Bear Workshop or to our website for a Valentine's Day stuffed with fun and fashion!

Build-A-Bear Workshop is cele-bear-ating The Teddy Bear Centennial throughout the upcoming year with a look back at the last 100 years of Teddy Bear Americana featuring special events and activities for kids of all ages. Watch for details in the coming months on the web site at www.buildabear.com.

Build-A-Bear Workshop is an interactive, entertainment retailer that invites Guests to create their own customized stuffed animals. The company currently operates 72 store locations in 30 states across the country. The premier store opened in the Saint Louis Galleria in October 1997. For more information, call (888) 560-BEAR or visit the company's award-winning web site at www.buildabear.com.